The Summer 2020 Swimsuit Trends to Invest In

You heard it here first.

swimsuit trends
(Image credit: Courtesy of Zimmermann)

When it comes to knowing the season's trends, be it for clothes or accessories, the more information you have the better. For those planning to invest in new swimwear, or perhaps just browsing, knowing the most popular swimsuit styles may help you narrow down your picks when it comes time to checkout. For spring/summer 2020, you'll find that a lot of swim brands gravitated towards certain designs like tie-dye or bumped up their suit offerings in animal print, thus showing us that these swim trends will dominate at the pool or beach. Not feeling either? Maybe you're more of the ruffle bikini variety. Whatever the case, we've pinpointed all the swimwear trends to know and shop for the season. (Don't worry, this info is easy to digest!).

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Fashion Editor

Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.