Every Beauty and Fashion Item on a Cool Girl's Wish List

We cracked the code.

Fashion editor in NYC
(Image credit: @aniyahmorinia)

Most Coveted is a bi-weekly shopping series sharing our editors' curation of the must-know items they can't stop thinking about.

Living in New York City means seeing brands and trends emerge right before your eyes, spotting the most coveted pieces IRL, and having all the best shops at your disposal at all times. This may be a controversial take, but New Yorkers are inherently good gift-givers solely due to how accessible great gifts are, and the holidays are our time to shine. We know exactly what to get fashion enthusiasts and beauty lovers, and we don't stop at viral products. Our loved ones deserve the hidden gems, the unexpected thrills, and the trendy products that are just hitting the scene—along with the items everyone knows and loves, of course. That's exactly what we have for you below. Keep scrolling to see all the best beauty and fashion gifts on the market right now.

BEAUTY

When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes recommended by a MC writer or editor, or by an expert we've spoken to. Learn more about how we review products.

FASHION

Aniyah Morinia
Fashion and Beauty Editor, Branded Content