After video of a 69-year-old passenger being dragged off an overbooked flight lit up the internet Monday, United Airlines didn't back down. In fact, the company's CEO Oscar Munoz simply apologized for "re-accommodating" the passenger and inconveniencing everybody else. (Never mind the fact that the man was bloodied and physically removed from the cabin, despite the fact that he was a doctor and needed to be in the hospital the next day.)
And this comes just weeks after United prevented girls from boarding because they were company pass-holders who were wearing leggings. Clearly, United needs a new branding strategy, and luckily, Jimmy Kimmel is here for them.
Last night, Kimmel introduced a new commercial that paints the airline as more of a mob boss than, well, an airline. "You do what we say, when we say, and there won't be a problem, capisce?" a cheerful flight attendant asks. "If we say you fly, you fly. If not, tough shit."
It gets dark fast, showing footage of the passenger's beating. "Give us a problem, and we'll drag your ass off the plane," the attendant says, brandishing brass knuckles. "And if you resist, we'll beat you so badly you'll be using your own face as a flotation device. United Airlines. F*ck you."
This story is not going away anytime soon.
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