As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Boat Shoes Aren't So Preppy in Katie Holmes's ClosetI'd love to copy and paste this look.
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Former Royal Chef Reveals Why Queen Elizabeth Would Have "Thrown the Menu Book"Darren McGrady revealed that it was "a challenge" to expand the late Queen's culinary horizons.
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You'll Never See a Bun That's Sleeker Than Hailey Bieber's When She's In Business ModeNot a single hair out of place.
