As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Hoka and Tanner Fletcher Are Taking the Ballet Sneaker to New Heights—LiterallyTheir pumped-up collaboration just debuted at New York Fashion Week.
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Elle Fanning Elevates the Double Denim Trend for Coach's Front RowEven her Tabby bag got the denim memo.
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Jessica Williams Just Wants to "Feel Something" With Her Emmys FashionThe star returns this year in a custom Rodarte dress.
