Cool Girls Don't Do Basic Holiday Outfits—H&M Got the Memo
Forget predictable party dresses. The latest holiday arrivals are a master class in chic glamour.
In my opinion, the coolest woman at the holiday soiree is rarely the one wearing the most obvious, on-the-nose party gown. She's the one who arrives in a perfectly slouchy satin blouse, an embellished skirt, or wearing a full suit with a tassel-adorned pouch bag—very much herself. It's a particular brand of effortless glamour that feels more fashion insider than festive dress code, and H&M's new holiday collection has it down to a science. For winter, the retailer is trading predictable partywear for artful decorations, playful textures, and silhouettes that wouldn't look out of place in a designer showroom.
Among the standouts are a gold sequined slip dress that begs for an evening out, a shimmering paillette skirt that would look just as good with a simple knit, and a cream beaded cape dress that offers a more directional approach. Elsewhere, romantic satin blouses, intricately embroidered military jackets, fringe-trimmed skirts to dance all night in, and a bit of vintage-inspired opulence. The color palette is equally as delicious: antique gold, soft ivory, champagne, muted bronze, and black, naturally. The result is a collection that feels luxurious without being overly formal, with pieces that can be mixed and matched easily.
From high-shine sequins and romantic satin to statement-making silhouettes, these are pieces that deserve far more than a single appearance on the holiday party circuit. Better yet, they deliver the kind of expensive-looking glamour typically reserved for a much higher price point. Ahead, shop the best of H&M's new holiday collection, handpicked by a fashion editor who knows a good party piece when she sees one.
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Cortne Bonilla is Marie Claire’s Senior Shopping Editor, where she decodes the fashion landscape in real time—defining sartorial moments, identifying trends before they reach ubiquity, and distilling an increasingly oversaturated market into the pieces, designers, and ideas genuinely worth knowing. (She’s currently into the Interesting Minimalism aesthetic of contemporary brands.) She has over a decade of experience covering the fashion market, and over the course of her career, which spans previous roles as Senior Shopping Writer at Vogue, Fashion Market Editor at The Cut, and Fashion and Branded Content Editor at Editorialist, she has cultivated an editorial perspective rooted in both rigorous market intelligence and an instinctive understanding of fashion’s cultural vernacular.