There's no better way to upgrade your self-care routine than with a new set of bath towels. Long gone are the days of keeping a few all-white sets in your closet and calling it a day. People say that if you want to show something off, put it in your guest bathroom—so why not display your boldest set there while keeping your personal bathroom serene and clean with a plush all-white set? The best part: You don't have to splurge to get a set of bath towels that you love. These are our favorites bath towels on the market, from the basics to the patterns you didn't know you needed.
Best All-Round Set
Sometimes you just need a really good set of the basics. These towels from Parachute Home should be your go-to if you're looking to stock up.
Best Plush Set
You probably already love Brooklinen for, well, their linens, but it's high time you tried their towels, too. This bundle is designed for the new homeowner and is customizable to your needs.
Best Single Towel
These single towels from Allswell are perfect for when you want to update your home with a few small changes. They come in a few colors, so feel free to buy just one rather than a full set—but they're also inexpensive enough to buy a few at once.
Best Big Set
Gift this 10-piece set to the couple who just moved in together—it contains two of everything.
Best Organic Set
This set is certified organic by GOTS, a.k.a. the Global Organic Textile Standard. It's extra absorbent due to its heavier weight, and it's specifically designed to feel super soft to the touch. You'll (probably) never want to put real clothes on ever again.
Best Luxury Set
Bolé Road has become a favorite, thanks to their brightly colored pieces, and this towel set is no exception. It's the perfect subtle pop of color, no matter your decor style.
Best Fast-Drying Towel
These towels are made from the same fabric as Snowe's cult-favorite robes, so you know they're going to feel plush. You'll never want your bathroom time to end.
Best Striped Set
These woven cotton towels are luxurious without the massive price tag. Plus, they come in three neutral tones so they'll go with anything.
Best Lightweight Set
If you're going to splurge on one thing in your bathroom, make it your towels. More specifically, make it these towels from AllModern. They're super lightweight but dry you in no time at all.
Best Color Selection
This set comes in a whopping 26 (!!) colors. If white isn't for you, you're covered.
Best Face Towel
Has a harsh face towel ever damaged the delicate skin on your face? This towel set was specifically designed not to do that.
The Customizable Set
Whether you want monogramming, embroidery, or just some plain old white towels, this starter set from Weezie can look exactly how you want it to. The minimal piping on the edges comes in serval colors, too, so you can add some color to your all-white bathroom.
Best Inexpensive Set
Now you can update your bathroom for under $15, thanks to this set from Bare Cotton. You have no reason not to buy it right now.
Best Rainbow Towel
Designed for the maximalists, this multicolor towel from Mackenzie-Childs is sure to make a statement in your bathroom.
Best Floral Set
Leave it to Betsey Johnson to make the boldest towel set on the market. This floral-and-stripes combo is perfect for those who aren't afraid to experiment with home decor.
Best Two-Tone Towel
These yellow dotted towels at a touch of brightness to any bathroom. The delicate pattern feels feminine while the contrasting colors prove that these are anything but basic.
Best Microfiber Set
These towels are made from microfiber, which means they're designed to be fast-drying and lightweight while also being super absorbent. Rushed weekday mornings have met their match.
Best Monogrammed Towel
A set of monogrammed towels are the perfect gift for the newly engaged couple on your list. This set from Mark & Graham comes in two different styles, so you can pick one that will suit their fancy.
Best Designer Set
Stripes not your thing? How about polka dots? This contrasting set from DKNY is perfect for those looking to think outside the box.
The Graphic Towel
This colorful set is surprisingly versatile—chalk it up to the multitude of colors and the floral print. It will literally match any bathroom.
The Luxe-Looking Towel
This set looks way more expensive than it is, and I can't think of a good reason not to buy it right now.
Organic Turkish Tassel Towels
Tassels give this otherwise simple set a little more pop. They're great for anyone who wants to make their guest bathroom look a little more chic without spending a ton of money—they're under $30, after all!
The Black Set
Oh, so you don't want an all-white bathroom? Consider buying this black set of six towels instead.
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Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she covers everything from the latest beauty and fashion launches and sales to celebrity outfits and news. She also creates shopping guides that span every vertical on the site. Prior t