#InMySkinIWin Is Taking Over Instagram—and the Message Is a Good One

It's all thanks to model Shaun Ross.

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Shaun Ross has starred in more fashion campaigns than we can count, and has also appeared in music videos for the likes of Beyoncé and Katy Perry. (NBD.) But the model has one qualifier that makes his contributions that much bigger: He's a role model, especially for albinos and those with skin conditions that might make them targets for bullying or harassment. (Something we can relate to.)

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After the mother of a child with albinism contacted Ross to see if he could offer guidance for the young girl, the model wanted to do something more—so he started a movement. On his site, he wrote: "Beauty is you and what you make from your confidence in your own perfectly imperfect body. Together, if we encourage others to love what they see when they look at themselves, we can win in our skin."

"Beauty is you and what you make from your confidence in your own perfectly imperfect body."

Ross has encouraged people to share photos of themselves that help break down these preconceived beauty barriers with #InMySkinIWin. And it's working—10,000 posts strong, and growing every day. 

[instagram ]https://instagram.com/p/7n1pJhvur8/?tagged=inmyskiniwin[/instagram]

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Love affair. 😍

A post shared by Sola MJ✊🏾🇲🇽 (@yogimj) on

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[instagram ]https://instagram.com/p/7ZdTiIRWAh/?tagged=inmyskiniwin[/instagram]

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Somebody is really feeling themselves and their #afro. 😍😍😍😍

A post shared by Sola MJ✊🏾🇲🇽 (@yogimj) on

[instagram ]https://instagram.com/p/7Qs-c-FdI0/?tagged=inmyskiniwin[/instagram]

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