1.) Sniper-fire jokes. It was not good when Clinton had to admitafter a video surfaced showing the contrarythat shed misspoken about dodging sniper fire on a pretty tame trip she made to Bosnia while she was First Lady. She fessed up, said shed been exhausted when she said it, and we were ready to move on. But to go on Leno and make a joke about it (I was so worried I wasn't going to make it. I was pinned down by sniper fire") is a lame way to seem like shes laughing it off as if it doesnt matter. And if her ultimate hope is to beat Barack and end up going head-to-head against McCaina former POWturning sniper fire into a joke, especially while were embroiled in Iraq, isnt good strategy.
2.) Identifying with Rocky. Yes, in the planning stages, it probably seemed like itd be an incredibly dramatic gesture to give an Im a fighter-type speech on those infamous Philly steps. But did anyone tell Hillary that the original Rocky, um, loses his big heavyweight fight?
3.) Creating a He-Said-She-Said Fray. When former Clintonian Bill Richardson endorsed Obama instead of Hillary, reporters rushed to get Hillarys side of the story. They asked if shed ever told Richardson that Barack couldnt win the general election. She responded with That would be a no, causing journalists like ABC News' George Stephanopoulos to think that meant she had said Barack couldnt win; her aides later insisted that she did not mean it that way, and that her no meant she was declining to talk about that conversation. I don't talk about private conversations but I have consistently made the case that I can win," she said in a later press conference. But if Clinton is already being criticized for going negative, why not just lay it out there, as plain as day, and publicly declare that she can win and her opponent cant?