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    1. Beauty

    I Buy More Beauty Products on Amazon Prime Day Than Any Other—Every Item I'm Eyeing

    Twenty-two editor-approved products.

    Kaitlyn McLintock's avatar
    By Kaitlyn McLintock
    Published 16 July 2024 In Buying Guides

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    Amazon Prime Day is here. This year, it falls on July 16 and 17 which means I only have two days to shop for thousands of on-sale skincare, makeup, and hair products. Since I'm allergic to paying full price for pretty much anything, this is a big deal. In fact, I'm not being dramatic when I say Prime Day is like my beauty-buying Olympics.

    As such, I scour the site to find the best beauty items. I start early—weeks out—so my online shopping cart is stocked and I'm poised and ready to purchase. And because I refuse to gatekeep, I'm sharing my list with you. Ahead, see the 22 beauty products I'm planning on buying during Amazon Prime Day.

    Laneige Lip Sleeping Mask Vanilla: Nourish, Hydrate, Vitamin C, Murumuru & Shea Butter, Antioxidants, Flaky, Dry Lips

    LANEIGE
    Lip Sleeping Mask in Vanilla
    $24
    $24 AT AMAZON

    I use this vanilla lip mask or the brand's new Watermelon Pop ($24) version every night before I drift off to sleep. It literally smoothes, hydrates, and plumps my lips overnight (and it smells so good). Why wouldn't I restock on Prime Day?

    Mighty Patch Hero Cosmetics Original Patch - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes, Spot Stickers for Face and Skin (36 Count)

    Hero Cosmetics
    Mighty Patch Hydrocolloid Acne Pimple Patch
    $12
    $12 AT AMAZON

    Yes, beauty editors experience breakouts. When I see blemishes pop up on my chin and jawline, I reach for this hydrocolloid patches. They draw out gunk from the pore and reduce inflammation as a result.

    Ellis Brooklyn Salt Eau De Parfum for Women - Clean Perfume, Tropical Floral Perfume, Amber, Sandalwood & Musk Perfume for Women, Summer Perfume

    Ellis Brooklyn
    Salt Eau de Parfum
    $110
    $110 AT AMAZON

    This delicate, beachy fragrance is beloved by the entire Who What Wear beauty team. Its notes of amber, sandalwood, and musk transport me to a tropical vacation. Of course I'm going to snag another bottle during the sale.

    Cocokind Daily Spf, Face Sunscreen, Mineral Sunscreen With Zinc Oxide, Unscented, Reef Safe Sunscreen With Spf 32 Protection

    Cocokind
    Daily SPF 32
    $25
    $25 AT AMAZON

    Cocokind is an underrated beauty brand. There, I said it. This daily face sunscreen is mineral-based, unscented, and reef safe. It protects the skin with SPF 32.

    Is Clinical Active Serum; Face Serum, Anti-Aging, Helps Skin With Acne and Pigmentation, 0.5 Fl Oz

    iS CLINICAL
    Active Serum
    $142
    $142 AT AMAZON

    This iconic serum is a true multitasker. It tackles acne, hyperpigmentation, redness, and signs of aging all in one go. I can't tell you how many aestheticians have recommended it to me, so yeah, I'm buying a bottle during the sale.

    Innisfree Dewy Tint Lip Balm With Hydrating Hyaluronic Acid and Ceramides, Tinted Korean Lip Balm, Baby Pink

    innisfree
    Dewy Tint Lip Balm
    $18
    $18 AT AMAZON

    This baby-pink lip balm is packed full of hyaluronic acid and ceramides. So not only does it hydrate and plump the lips, but it also gives them the prettiest pink sheen.

    Nécessaire the Body Wash Eucalyptus - Replenishing Oil-In-Gel Cleanse With Niacinamide, Vitamin C/e + Omega 6/9. Non-Comedogenic. 250 Ml / 8.4 Fl Oz.

    Nécessaire
    The Body Wash Eucalyptus
    $25
    $25 AT AMAZON

    Nécessaire's The Body Wash is like a multivitamin for the skin. It contains niacinamide, vitamin C, vitamin E, and omegas. I love how it lathers up into a silky foam, and the eucalyptus scent is so soothing and uplifting.

    Nécessaire the Body Lotion With Pump. Multi-Peptide Firming Lotion to Moisturize, Firm, Strengthen. 2.5% Niacinamide, Vitamin C/e + Omega 6/9. Dermatologist-Tested. Hypoallergenic. 400ml / 13.5 Fl Oz

    Nécessaire
    The Body Lotion With Pump
    $45
    $45 AT AMAZON

    I go through Nécessaire's Body Lotion like it's my job. I love how hydrating and lightweight it is—my skin basically drinks it up. Because the smaller squeeze tube just doesn't do it for me and my heavy moisturizing habits, I'm stocking up on this pump version. I'm excited to apply this peptide-rich formula all over my skin.

    Dae Prickly Pear Hair Oil - Smooths Frizz, Hydrates, Prevents Breakage, Detangles, & Adds Shine (1.7 Oz)

    DAE
    Prickly Pear Hair Oil
    $38
    $38 AT AMAZON

    Another editor-favorite item, this hair oil smoothes, hydrates, strengthens, and detangles. I apply a few drops every time I style my hair to boost moisture and shine.

    Isle of Paradise Self Tanning Drops, Medium (golden Glow)

    Isle of Paradise
    Self Tanning Drops, Medium (Golden Glow)
    $29
    $29 AT AMAZON

    You'd be hard-pressed to find a beauty editor who doesn't have these vegan and cruelty-free self-tanning drops on their vanity. Add a couple of drops to your moisturizer, and your complexion will be sun-kissed no time. It's our little glowy-skin secret.

    Skin Research Laboratories Neulash Eyelash Serum - 6 Ml Eye Lash Enhancing Serum for Thicker, Longer Looking Lashes - Advanced Formula Improves the Look of Natural Lash Follicles & Healthy Lash Lines

    SKIN RESEARCH
    Neulash Eyelash Serum
    $150
    $150 AT AMAZON

    Lash and brow serums can be expensive, and this one is no exception. That's why I'm keeping an eye on it ahead of Amazon Prime Day. If I can snag it on sale, I'll be happy. After all, I want nothing more than long, fluttery lashes sans mascara.

    Neubrow Brow Enhancing Serum by Skin Research Laboratories - 3.6 Ml Eye Brow Serum for Defined, Fuller & Thicker-Looking Hair Brows - Advanced Formula Promotes Natural & Healthy Appearance of Brows

    SKIN RESEARCH
    Neubrow Brow Enhancing Serum
    $85
    $85 AT AMAZON

    I'm obviously going to snag the matching brow serum too…

    Youth to the People Facial Cleanser - Kale and Green Tea Cleanser - Gentle Face Wash, Makeup Remover + Pore Minimizer for All Skin Types - Vegan (8oz)

    Youth To The People
    Facial Cleanser
    $39
    $39 AT AMAZON

    This superfood cleanser contains kale, spinach, green tea, and a multitude of vitamins for soft, clean, and nourished skin. I love that it's vegan and works for pretty much all skin types.

    Higherdose Red Light Therapy Face Mask - Cordless At-Home Led Facial Light Therapy - Promotes Cellular Renewal, Healing, & Glowing Skin - Targets Fine Lines, Wrinkles & Redness

    HigherDOSE
    Red Light Therapy Face Mask
    $349
    $349 AT AMAZON

    I swear by LED masks. They improve everything from dullness to wrinkles and redness. This is one of my personal faves, and though it's expensive, I'm hoping I can snag it for less on Prime Day.

    Ouai Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 Oz)

    OUAI
    Detox Shampoo
    $32
    $32 AT AMAZON

    Using apple cider vinegar and keratin, this shampoo clarifies the scalp and hair. Translation? It removes oil, dirt, and product buildup for cleaner, healthier hair.

    Ouai Fine to Medium Hair Treatment Masque - Hair Mask for Hair Repair, Hydration and Shine - With Shea Butter, Keratin and Panthenol - Paraben, Phthalate and Sulfate Free Hair Care (8 Fl Oz)

    OUAI
    Ouai Fine to Medium Hair Treatment Masque
    $38
    $38 AT AMAZON

    I LOVE a good hair mask, and this is one I keep in my collection. With shea butter, keratin, and panthenol, it repairs damage, boosts hydration, and dials up shine.

    Unite Hair 7seconds Detangler Leave-In Conditioner, 8 Fl.oz

    UNITE
    7Seconds Detangler Leave-In Conditioner
    $38
    $38 AT AMAZON

    So many celebs use this product (and beauty editors too). It doesn't just detangle. It moisturizes, strengthens, and protects hair from heat and UV damage. My split ends have all but disappeared since I've been using it. So, yeah, I'm adding it to my cart.

    T3 Airebrush One-Step Smoothing and Volumizing Hair Dryer Brush, Blow Dryer Brush for Fast Drying and Styling With Multiple Heat and Speed Settings, Ceramic Oval Brush and Cool Shot

    T3
    Airebrush One-Step Smoothing and Volumizing Hair Dryer Brush
    $100
    $100 AT AMAZON

    Blow-dryer brushes deliver big volume, which my fine hair desperately needs. This one has multiple heat and speed settings. The ceramic oval brush keeps my strands shiny, and the cool shot function locks in the style.

    Belif Super Drops Niacinamide Vitamin C Golden Glow Serum, 2-In-1 Hydrating & Brightening Makeup Primer,lluminator and Highlighter to Blur Pores & Even Skin Texture, Pha, Korean Skin Care

    belif
    Super Drops Niacinamide Vitamin C Golden Glow Serum
    $38
    $38 AT AMAZON

    I've been a fan of Belif products for years, but this Golden Glow Serum is at the top of my to-try list. It's a serum, makeup primer, illuminator, and pore-blurring product in one. I have a feeling this will be a new summer skincare staple.

    Tan-Luxe the Face - Illuminating Self-Tan Drops to Create Your Own Self Tanner, 30ml - Cruelty & Toxin Free - Light/medium

    TAN-LUXE
    The Face Illuminating Self-Tan Drops
    $50
    $50 AT AMAZON

    Another self-tanner for the face, these drops work the same way the Isle of Paradise ones do. Add a few drops to your moisturizer, apply it all over your face and neck, and the TikTok-viral formula develops a glow in just a couple of hours.

    Obagi360 Retinol 1.0 Cream – High Concentration Retinol Helps Reduce the Appearance of Fine Lines and Wrinkles & Smooth Texture With Minimal Irritation – 1 Oz

    Obagi Medical
    Obagi360 Retinol 1.0 Cream
    $79
    $79 AT AMAZON

    I swear by this retinol. Seriously—I've been using it religiously since I first tested it a couple of months ago. It's made a visible improvement in my skin. I see less sun damage and fine lines.

    Magnesi-Om Supplement for Calm, Relaxation & Regularity With Magnesium & L-Theanine - Sugar Free Berry Flavor

    Moon Juice
    Magnesi-Om Supplement for Calm, Relaxation & Regularity With Magnesium & L-Theanine - Sugar Free Berry Flavor
    $44
    $44 AT AMAZON

    This is technically a supplement, not a beauty product, but I'm including it anyway. That's because it helps me relax and get my beauty sleep, and we all know good sleep leads to better skin. Rich in l-theanine and magnesium, this berry-flavored powder can be mixed into a glass of water (or a mocktail) to encourage deep relaxation.

    This article was originally published on Who What Wear.

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    Kaitlyn McLintock
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    Associate Beauty Editor, Who What Wear

    Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.

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