As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Fans Are Wondering Whether Iris and Pepe Will Continue Their 'Love Island' Romance—Or Explore Past ConnectionsBoth Iris and Pepe have unfinished business with their villa exes.
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Sophie Turner's White Skirt Set Is Practically Heat-Wave ProofIt's the easiest, breeziest summer outfit.
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'Love Island USA' Winners Amaya and Bryan Weigh in on Their Relationship Since Leaving the Villa: "Trust Us, It's Real"The Dominican Cinderella found her prince, and they're already planning a happily ever after.
