As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Thanks to These Candles, My Home Smells Like a Mix Between a Gingerbread House and a Ski SlopeAnd that’s exactly how I want it.
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October's Best New Beauty Launches Are Delivering the Perfect Cozy VibeHibernation looks pretty good.
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Queen Elizabeth Was the “OG Model” for How to Build a Royal BrandIn her new book, royal historian Kate Williams says the monarchy’s greatest female figures built their power through image.
