If There’s a Perfect Time to Shop All Things Beauty, It’s This Year’s Bloomingdale’s Beauty Benefits Event
You’ll definitely want to stick around for this one.
Warm weather calls for a lot of change in our day-to-day routines, such as packing up our sweaters and pulling out lightweight knits, alfresco dining, and perhaps switching up our makeup. While there are tons of reasons to mix up your beauty routine, none hit quite like a sale. As beauty insiders, we know a thing or two about scouring sales in search of the perfect, weather-appropriate products, and Bloomingdale’s Beauty Benefits event could not have come at a better time.
Featuring 10 days of free gifts with your purchase, Bloomingdale’s Beauty Benefits Event starts Friday, April 14, with popular brands such as La Mer, Bobbi Brown, Clé de Peau, Jo Malone London, and many more participating. And if that wasn’t enough, Bloomingdale’s Loyallists will also receive a $75 reward on every $250 spent on almost all beauty, until April 16, amounting to 15,000 power points on their membership.
Springtime is, after all, a great reason to perfect your beauty regimen, and to prepare for all those sunny events calling our names, we’ve gone ahead and created an edit of beauty products from the event that we’ll be adding to our carts immediately.
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.
-
This Royal Shocked Staffers By Working on a Tractor at SandringhamKing Charles "couldn't be prouder," one staffer said.
-
12 On-Sale Pieces That Will Carry You Through the Next 4 MonthsThese work in 90 degrees—and 60.
-
What Tokyos? Billie Eilish Just Revived the Adidas Samba Sneaker TrendThe $95 best-sellers are still celebrity-beloved.
-
I Tried the New NARS Notorious Mascara and Now I'm Tossing My Favorite False LashesThis length is next level.
-
The Patrick Ta Major Sculpt Shape & Shade Anywhere Artistry Sticks Give Me the Sharpest Jawline of My LifeThese slim sticks take sculpting and brightening beyond the cheekbones.
-
The 10 Best Luxury Mascaras Totally Changed My Mind About Whether Or Not They're Worth the SplurgeI have the full, fluffy lashes to prove it.
-
I Can't Stop Telling My Friends About the Best New Beauty Products From JulyPlus, plenty of skincare goodies, fragrance favorites, and more.
-
I Quit Lip Filler—Now I Fake a Fuller Pout With My 10 Holy Grail Lip Contour ProductsDefined, luscious lips with these holy grail contour products.
-
I Tried the New Ilia Thru Line Waterproof Eyeliner—It's a Major Win for Sensitive, Allergy-Prone EyesNo bloodshot or leaky eyes here.
-
My 60-Year-Old Mom Has Tried Dozens of Eyeliners—These Are the Only 10 She Likes for Mature SkinNo smudging, running, or tugging.
-
I Uncovered the 11 Best Makeup Deals at the 2026 Nordstrom Anniversary SaleThese 11 Nordstrom deals are truly next level.