How to Bake Your Face Like Marilyn Monroe
Kim Kardashian's makeup artist Mario Dedivanovic gives us the breakdown.

Mario Dedivanovic will be the first to tell you, he did not invent the "baking" technique, which consists of caking on loose powder and waiting a few minutes while it sops up oil to set a face beat. Back in the heyday of Old Hollywood, it was as common on film sets as torrid love affairs...
A post shared by MAKEUP BY MARIO (@makeupbymario)
A photo posted by on
Marilyn Monroe's makeup artist Allan "Whitey" Snyder was especially well-versed in the technique, as evidenced by her matte, ultra-smooth visage. So because Dedivanovic is the 21st century king of baking, and let's face it, a modern day Snyder as he, too, paints the face of the most famous woman in the world, we picked his brain about how to make like Monroe.
"I don't know exactly how Monroe did it, but I'm pretty sure it was similar to the way I do it and how we've all been doing it for years in the industry," explains Dedivanovic.
1. Always apply foundation and concealer first. Once your face beat is ready to be set, dip your choice tool into the powder and press into the face. Blend the edges for a diffused effect, then wait a few minutes before dusting it away with a clean makeup brush
2. Don't just "bake" your eyes. Covering dark circles is definitely the top priority—he paints a creamy concealer on the under eyes in an upside-down triangle shape before baking. But Dedivanovic also layers powder below the outer corner of the lips (a great way to keep a classic red lip like Monroe's in tact) and a tiny bit on the T-zone.
A post shared by MAKEUP BY MARIO (@makeupbymario)
A photo posted by on
"You can bake the entire face, although that is very heavy makeup typically done for hot lights or stage performances," explains Dedivanovic. "It was great pre-HD TV makeup."
3. Choose your application tool wisely. "Depending on the occasion, I typically do it very lightly using a brush with very little product," he says. "When I go heavier, I use a sponge puff to apply."
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
A post shared by MAKEUP BY MARIO (@makeupbymario)
A photo posted by on
4. Choose the right translucent powder. These are a few of Dedivanovic's favorite powders—he's been known to use as many as three at once:
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Confirmed: Dua Lipa's Diamond Ring Is of the Engagement Variety
It has a romantic backstory, too.
-
Every Stylish Woman I Know Is Obsessed with this Expensive-Looking Nail Polish Shade
24 luxe options that work with every skin tone.
-
The History of Fashion's Embroidery Renaissance
Tracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
The Buzzy Westman Atelier Super Loaded Tinted Highlighter Makes Me Feel Part of the One Percent
It's worth every penny, and lasts for *so* long.
-
NARS Just Dropped a Lip Oil Shade Inspired by the South of France and I’m Living for the Glow
The kind of bronze shimmer that transports you to the French Riviera.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically Flawless
Hours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer Glow
My favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the Hype
It passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-Parties
The behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup Collection
Hot girl certified.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the Vacation
Patrick Ta's newest drop gives a vacation glow without the vacation.