Forget coconut water. There's a new H2O in town. Well, kind of. Bamboo Water, or bottled water that's been given a surge of bamboo extract, is the newest water craze to hit the market.
Bamboo extract–a green substance that forms inside bamboo leaves—is taken from the plant and added to water (along with some cane sugar and citric acid) in hopes to promote sustainable "health and wellness."
According to Vincent Villanis, founder of Bamboo Beverages Limited, the drink harnesses the "neglected nutritional properties of bamboo leaves." Growing up in the Phillipines, Villanis was taught by a soldier how to survive in the jungle. "One of the coolest things I remember from that was how to identify a young bamboo plant, and create an opening on one of the culms and drink the water from inside the bamboo in order to hydrate and survive," Villanis told Beverage Daily (opens in new tab).
He also mentioned that bamboo extract has antioxidant, antimicrobial, and anti-halitosis effects, but that he'll hold off on making any big health claims for now until he can prove them—which is his next goal.
Bamboo Beverages Limited—based in Canada—launched a Kickstarter (opens in new tab) which recently was canceled by Villanis, but don't count the production out just yet. Villanis is still working on development and hopes to have the product hit shelves in New York and Toronto to start. You can learn more on their website (opens in new tab).
Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.
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