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    Rihanna’s Literal Baguette Bag Takes "Let’s Get This Bread" to New Fashionable Heights

    Why carry a Fendi one when a loaf of bread works just fine?

    Emma Childs's avatar
    By Emma Childs
    Published 9 May 2025 In News

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    rihanna in new york city with a baguette bag
    (Image credit: Backgrid)
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    When I hear "baguette bag," I think of Fendi’s rectangular purse that Carrie Bradshaw toted around New York City while chasing after Mr. Big. When Rihanna hears "baguette bag," she thinks of a literal loaf of bread slung across her body.

    While heading to dine at NYC’s number one scene-y Italian spot, Carbone, the Fenty mogul was seen wearing a plush crossbody bag shaped like an actual baguette. What brand makes the bread bag? Unclear. Why did she choose this random, carb-centric piece instead of her many four-figure designer bags, including the holy grail archival 2000 Fendi baguette bag already in her collection? Because she can!

    What I do know is that Rihanna’s baguette bag is pure delicious fun. As Marie Claire’s editor-in-chief, Nikki Ogunnaike, wrote in our fashion group Slack chat as soon as the already-gone-viral outfit hit the wires, "[Rihanna is] taking 'let's get this bread' to fashionable heights."

    Latest Videos FromMarie Claire
    Watch full video here:

    Rihanna wearing a baguette bag in New York City.

    A bread-shaped bag to go along with her new baby bump.

    (Image credit: Backgrid)

    With her meme-able pain accessory, Rihanna opted for a solid, simple pair of baggy blue jeans, a red and white striped rugby shirt, and a New York Yankees baseball cap. Altogether, it felt like the Fenty mogul’s take on French girl fashion, only make it Americana and with a dash of RiRi irreverence.

    One of the many admirable qualities of Rihanna is how one minute she’s serious and high-fashion—wearing matching luxe leather trench coats on date nights with A$AP Rocky and bringing the Met Gala red carpet to a halt in bespoke Marc Jacobs (while also strategically revealing the news of her third pregnancy). Next, she’s re-uploading her much-memed doodle Instagram profile picture, teasing the Navy that we aren't getting new music, and wearing a bag that looks like it just came out of a boulangerie's oven.

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    • Kaia Gerber arrived at the 2026 US Open in a little black dress, peep-toe pumps, and a Fendi Baguette in the animal-print bag trend What Tennis Whites? Kaia Gerber Served Up a Fendi Baguette at the US Open Instead
    • Rihanna wore the peekaboo bra trend with a pinstripe suit and a bedazzled Dior bag at Céline Dion's concert in Paris Rihanna Pairs the Peekaboo Bra Trend With a Dior Bag for Céline Dion's Show
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    What's next, Rihanna? Is the newest Fenty frontier a bakery? Is she dropping her own personal line of baguette bags? Is the new Rihanna album based around baked goods? Whatever it is, I’m bread-y for it all.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
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    Rihanna
    Emma Childs
    Emma Childs
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    Former Fashion Features Editor

    Emma Childs is the former fashion features editor at Marie Claire, where she explored the intersection of style, culture, and human interest storytelling. She covered zeitgeist-y style moments—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched trend reports. Above all, Emma enjoys connecting with real people about style, from designers, athlete stylists, politicians, and C-suite executives.

    Emma previously wrote for The Zoe Report, Editorialist, Elite Daily, and Bustle, and she studied Fashion Studies and New Media at Fordham University Lincoln Center. When Emma isn't writing about niche fashion discourse on the internet, you'll find her shopping designer vintage, doing hot yoga, and befriending bodega cats.

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