The Rise of the Millennial Mortician

Caitlin Doughty thinks we should get closer to our dead loved ones.

Scott Troyan/The Death Salon

For most of us, a trip to a remote village in Indonesia to witness locals disinter their dead relatives’ mummified bodies and then hang out with them as though they were alive would be an alarming—if not completely existential—experience.

For Caitlin Doughty, it was “the holy grail of corpse interaction.”

Advertisement - Continue Reading Below

Admittedly, she doesn’t know how she would feel about kicking it with a relative’s corpse herself, but the 33-year-old mortician says of observing the ma’nene’ ritual: “Actually getting to see people so lovingly interact with the reality of death and the dead body," as she did while researching her new book, From Here to Eternity: Traveling the World to Find the Good Death, "and seeing just how normalized that was—it was my vision made real.”

Doughty favors a more “artisanal” approach to death.

That vision is to upend the “cycle of denial” created by an excessively regulated, profit-driven funeral industry—one that encourages Americans to remain ignorant about the death process by presenting itself as the only (and expensive) option when loved ones pass away. “The American funeral industry is so regulated that it's almost impossible for anyone who isn't a wealthy man or a corporation to open a funeral home,” Doughty explains. "In many states, anyone who wants to open a funeral home has to go to mortuary school to learn how to embalm—even if they're Muslim and that is fundamentally against their religion. Then they have to build a $100,000 embalming facility, even if they will never offer the service. The barrier to entry is so high that nobody who actually represents the communities who are dying can get in.”

Advertisement - Continue Reading Below
Doughty witnessed the ritual of ma'nene' in Tana Toraja, Indonesia.
Courtesy of subject

Over the past decade, Doughty has risen—first as an internet personality, then through her bestselling 2015 memoir Smoke Gets in Your Eyes: And Other Lessons from the Crematory, and most recently with her progressive funeral parlor, Undertaking LA—to become the young, hip face of the “alternative death movement.” Death-positive advocates like Doughty favor a more empowered, community-oriented, “artisanal” approach. Undertaking LA offers a variety of alternative funeral options, like home funerals.

Doughty’s own home (an apartment in Los Angeles) is exactly what you might imagine for a millennial mortician: dimly lit but not unwelcoming, with carefully curated, tastefully macabre décor lining shelves and side tables. There’s a pinboard bursting with iridescent dragonfly and beetle corpses, a faceless Amish doll in Grim Reaper robes, a model of a human skull (having a real one, she says, would be ethically dubious), and so many neatly arranged books about death that Norman Bates would be impressed. In short, it’s a Goth Housekeeping photo spread par excellence.

“The American funeral industry is so regulated that it's almost impossible for anyone who isn't a wealthy man or a corporation to open a funeral home.”

Eternity chronicles death rituals in cultures around the world. (The book’s working title, Around the World in 80 Corpses, seemed a bit too glib in the end.) From the ma’nene’ of Tana Toraja in Indonesia to Mexico’s Dia de los Muertos (which only began its huge parade after the 007 movie Spectre drew expectant tourists) to Crestone, Colorado’s open-air community funeral pyre (the only one in the western world), the rites and traditions Doughty describes in her book make the modest proposals of the alternative death movement—that families simply be more involved in the process of preparing their loved ones’ bodies after death, or at least be open to practices like natural burial or alkaline hydrolysis (water cremation)—seem conservative.

“We have this incredibly sanitized relationship with death, and the fact that we rarely see the dead body, or interact with it in any way, and believe that to be wrong, is a broken system,” Doughty says. “Most people living in America now grew up in this narrow, narrow framework, and I wanted people to understand that there are alternatives.”

A Dia de los Muertos celebration in Mexico
Courtesy of subject

Now that the tides are beginning to turn, with more and more people recognizing and pushing back against the restrictions of the traditional embalm-casket-hearse-wake funeral (since 2015, more Americans have been cremated annually than buried), the global rites and rituals she profiles also demonstrate just how far we still have to go.

“We knew from the beginning that change was going to come slowly,” she says of her and her colleagues’ 20-year campaign to break down Western stigmas. “Are we at the point where everybody's willing to have that conversation and really get into it? No. But we’re at a point where these things are seeping into the zeitgeist. When these traditional funeral homes go under, who's going to replace them? If more women are entering the funeral industry—as they are in droves, really—is it going to become devalued work again?”

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below

That’s a lot of emotional and ethical weight to carry for someone also juggling at least four small businesses. So how does a millennial mortician on a very public, often contentious crusade to uproot a suffocating, centuries-old institution deal with the pressure?

“I have a very good therapist,” she says, laughing. “Most of what we work on is me being a public figure. I'm not especially equipped or well-built for it.”

As a female social entrepreneur, she says she’s also trying to unlearn instincts like funneling all her income back into her businesses. This will be the first year her book profits will remain her own income. (A well-funded new Patreon page for the nonprofit also helped.) The funeral home is, after two years, finally sustaining itself. Beyond that, it’s all a question of balance.

Advertisement - Continue Reading Below

“I was looking at my old Amazon orders from 2005 recently, and I was like, Oh wow, I used to be really cool. I used to listen to early-industrial post-punk, watch Murnau movies, and read really decadent literature. I was so curated—until I actually started working in death,” she says. “Now horror seems like a busman's holiday to me. I'd rather watch a good tween movie. When you're speaking death all day, and then also creating content about death all the time, you just need a little pep in your step.”


Advertisement - Continue Reading Below
More From Career