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January 29, 2007

Trump Power: Ivanka Trump

At 25, Ivanka the mogulette is making her move; an apprentice to Daddy no longer.

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It's 10:30 on a September morning, and everyone wants a piece of Ivanka. In her office on the 26th floor of — what else? — Trump Tower, both cell phones are trilling, her BlackBerry's erupting, she has a conference call at 11, and her father, who checks in throughout the day, is right down the hall. Ivanka, the vice president of real-estate development and acquisitions for the Trump Organization, impeccably groomed and straining the buttons of her red shirtdress, picks up a fat stack of papers and slams them onto her desk.

"This is the number of proposals that have come in this morning," she says in her fetchingly husky voice. "Things that I'll need to go through and sort out and see if we want to be involved — see if they're Trump-worthy. My calendar is crazy! I work pretty much 19-hour days. A large part of my job is scouting locations for new projects, so I'm always on the road. Hey, Darce! Can you bring in one of the packets on Chicago?"

Darcy, her perky, doll-faced assistant, whisks in and hands over the info on the 92-story, 2.7-million-square-foot Trump Tower under construction in Chicago, right on the river. "I mean, it's an incredible project," Ivanka says, showing off the plans. "This is amazing, an absolutely beautiful building."

Ivanka says she gets up at around 5:30 a.m. and rarely finds time for the gym. "Typically, I'm in the office by 6:30, 7, and then that's my quiet time when I answer emails and return phone calls or leave messages. A lot of the deals we're doing are in Europe, so I'm making calls there, or to Asia. Basically until around 6 p.m., I have meetings and conference calls straight through. Then I go through my in- and out-boxes, then meet up with, you know, a hot guy or girlfriends, ha ha! Hopefully a hot guy; that's wishful thinking."

On her desk is a copy of the September issue of Trump magazine, and she's on the cover, flaunting cleavage.

"I would never have done this a year ago," she says. "I would have said, 'Oh, I should be buttoned up' and whatnot. But once I realized that, ultimately, I'm never going to blend in, and I don't need to be a guy to succeed in this world, I decided it's OK to be 25 and have a little bit of fun with it, and still unabashedly walk into a meeting with any banker and not be embarrassed. Because I am in a strange position, and I've been enjoying it."


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