The Alpha Girl Cheat Sheet

MC has you covered with this quick and easy primer on acing your stickiest work situations.

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    Branding Yourself

    Branding means establishing who you are and what you stand for, then transmitting those values through your résumé, portfolio, and social-media presence. Whether you're an accountant or an exotic herbalist, make sure all your materials (even business cards and LinkedIn profile) convey a clear, consistent, immediately recognizable message about you. "When I moved to New York, I started using the tagline 'A Swiss designer gone NYC,'" says graphic designer and founder of Tattly LLC, Tina Roth Eisenberg, better known as the SwissMiss Blogger. The Swiss New Yorker quickly became her brand. "It said I was trained in Swiss aesthetics but was nevertheless adventurous. People knew what it meant instantly — and it still works for me today," she says.
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