Allyson Payer is senior editor at Who What Wear, where she started her career in fashion nearly ten years ago. She's currently based in Raleigh, NC, and reports on everything from the latest trends to celebrity style news to red carpet coverage to the best shopping the internet has to offer. Additionally, Allyson ideated The Great Try-On for Who What Wear, based on her desire to show what popular brands' clothes really look like IRL. The series has continued bi-annually since 2020. Prior to fashion, Allyson worked in the entertainment in Los Angeles, but is happy to get to write about fashion and shopping all day now.
