I Thought I Hated Liquid Lipstick—Oh, How Wrong I Was

I'm a convert!

Although I've been writing about beauty for years, I'm a minimalist when it comes to my everyday makeup routine. That means my idea of looking presentable typically involves just a few things: moisturizer, two coats of mascara, and a tinted lip balm. In my book, if a product requires a mirror to apply, I’m inclined to skip it. What can I say? I’ve gotten a bit lazier since I stepped away from office life and became a freelancer.

Recently, I took a temporary, in-office gig at a fashion brand.

This meant swapping my sweatpants for skirts and replacing my barely-there balm with a Power Lip (just switching out that one thing is a million times easier than doing a full face beat).

Burt's Bees Liquid Lipstick Wine Waters

Wine Waters FTW.

(Image credit: Jerome Corpuz)

A beauty editor friend who knew I was on a bold lip kick gave me a few shades of the new Liquid Lipstick from Burt’s Bees to road test, promising that they wouldn’t dry out my pout. I was intrigued. A lot of the liquid lipsticks I’ve tried in the past tend to look too matte, and give a stamped-on effect that I don’t love. However, this version has made me realize that they're not all created equal.

Latest Videos FromMarie Claire

Cosmetics, Red, Beauty, Brown, Lipstick, Lip gloss, Pink, Liquid, Material property, Lip care,

(Image credit: Courtesy of Burt's Bees)

The color payoff is S-I-C-K.

 

My favorite shade is Wine Waters, a deep burgundy that’s become my new go-to for after hours when it’s time to turn up—I like to go more dramatic at night.

Burt's Bees Beeswax Lip Balm

(Image credit: Jerome Corpuz)

I also love the comfortable texture, which isn't what you would expect from a liquid lipstick. It’s creamy, moisturizing, and delivers just enough shine (now that it's cold outside, I like to layer it with a lip balm for extra pampering).

Another thing that deserves the heart eyes emoji?

It glides on like a dream.

(This product doesn’t quite pass my no-mirror test, but hey, you can’t have it all).

I use the tip of the doe-foot applicator to create a precise shape, then I fill in the color—no liner required. Allow me to demonstrate with Rushing Rose, a super-flattering berry shade that you can wear anywhere:

Besides all that good stuff, Burt's Bees Liquid Lipstick fits in with my personal quest to live a healthier, cleaner lifestyle (less meat, less waste, non-toxic products, etc). I was pleased to discover that the smooth formula boasts 100% natural ingredients like shea butter, apricot, and babassu oil. It’s also free of the things that I usually give the side-eye to when I see them on a label, like parabens, phthalates, and petrolatum.

I'll be honest, I had my doubts about this product at first because sometimes products that are super-affordable don't always pop. But people, I'm happy to report that this is one of those occasions where it's nice to be proven wrong.

Janell M. Hickman-Kirby is a seasoned writer, editor, and brand expert based in Brooklyn, New York currently working as senior brand copywriter at Sol de Janeiro.

A Minneapolis native, Janell moved to New York to join WWD after earning her degree in Journalism from Hampton University and swiftly made her way up in the city’s fashion-culture world, working at the Victoria's Secret headquarters where she assisted on legendary 2008 and 2009 fashion shows.