A Definitive Ranking of the 7 Best Beauty of Joseon Skincare Products

Let's just say, there's a reason the K-Beauty powerhouse went viral on TikTok.

woman with glowing skin in a white off the shoulder top on a green background with beauty of joseon skincare next to her
(Image credit: Getty/Launchmetrics)

There's no denying that Korean Beauty is having its moment. Sales for K-Beauty products are up 430 percent year-over-year on TikTok Shop, Olive Young (the Korean version of Ulta) launched a brick-and-mortar in the States a few months ago, and new brands like Celimax and Clio Cosmetics are becoming buzzier by the second. I'm personally invested—I've been to Seoul twice this past year and have spent a fair share of my free time diving into the cutting-edge tech and innovation—and personally testing dozens of formulations from brands like Sulwhasoo, Peach & Lily, and Aestura. But the brand that maintains the most consistent spot in my skincare routine is Beauty of Joseon.

While many know their name from the viral TikTok SPF (more on that later), the brand is inspired by hanbang, which is the traditional Korean medicine that uses herbal ingredients and modern science to help enhance skin’s own recovery processes. The brand uses ingredients typically used in hanbang—like rice, ginseng, red bean, and green plum—in recipes inspired by Korea’s Joseon era and updated for the modern day.

If your experience with K-Beauty is predominantly rubber masks and jelly creams, the rice toner and mugwort serum may not seem very flashy, but if you’re looking for results, you don’t need to look any further than this edited, herbal line. At 42 and a beauty editor for over two decades, I’ve tried my fair share of beauty products from all over the globe, including the full line-up of Beauty of Joseon’s products (yes, including the Relief Sun SPF that was all over your FYP last year). After a few weeks of patting, pressing, slathering, and wiping, I found a few favorites that were transformative enough to incorporate into my already well-established routine.

From the aforementioned rice toner to under-eye masks that made my perimenopausal face look like I actually slept, plus—to my utmost surprise—the reformulated SPF that’s made with FDA-approved sun filters, here are my seven favorite Beauty of Joseon skincare products. The best news? Not a single one of them is over $25—seriously.

The Best Beauty of Joseon Skincare Products

The Best Beauty of Joseon Tinted Sunscreen

The Best Beauty of Joseon Eye Patches

The Best Beauty of Joseon Moisturizer

The Best Beauty of Joseon Toner

The Best Beauty of Joseon Daily Sunscreen

The Best Beauty of Joseon Face Mask

The Best Beauty of Joseon Eye Cream

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Megan McIntyre

Megan McIntyre is a beauty and wellness writer based in Denver. She started her career at WWD covering industry beauty news, before transitioning to the digital world. She was the founding beauty director at Refinery29, where she helped not only build the department from the ground up, but helped them win a Webby Award for Best Fashion & Beauty Website in 2014, and launch the publication’s signature Beauty Innovator Awards. Her bylines have appeared in GlamourTZRBustleByrdieBeauty Independent, and The Cut. Follow her on Instagram @megsmcintyre for her skin care nerd outs and perpetually sarcastic take on, well, everything.

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