#InMySkinIWin Is Taking Over Instagram—and the Message Is a Good One

It's all thanks to model Shaun Ross.

Shaun Ross
(Image credit: Getty Images)

Shaun Ross has starred in more fashion campaigns than we can count, and has also appeared in music videos for the likes of Beyoncé and Katy Perry. (NBD.) But the model has one qualifier that makes his contributions that much bigger: He's a role model, especially for albinos and those with skin conditions that might make them targets for bullying or harassment. (Something we can relate to.)

After the mother of a child with albinism contacted Ross to see if he could offer guidance for the young girl, the model wanted to do something more—so he started a movement. On his site, he wrote: "Beauty is you and what you make from your confidence in your own perfectly imperfect body. Together, if we encourage others to love what they see when they look at themselves, we can win in our skin."

"Beauty is you and what you make from your confidence in your own perfectly imperfect body."

Ross has encouraged people to share photos of themselves that help break down these preconceived beauty barriers with #InMySkinIWin. And it's working—10,000 posts strong, and growing every day. 


Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

Samantha Leal
Senior Editor

Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.