Stella McCartney: The Queen of Eco-Cool

The sustainable fashion designer shares how she's shrinking the style industry's carbon footprint.

Most Popular
Advertisement - Continue Reading Below

So many things are called organic or eco-friendly. How exactly do you put those labels into practice?

Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.

What are some of the challenges of being sustainable in fashion?

New techniques and supplies are discovered each season, but they have to be tested before we can use them. I am always on the lookout for naturally sourced yarns, and the cotton we use changes almost every season. We try to use organic fabrics and low-impact dyes, but we won't do so unless we can achieve a high-quality product. At the moment, we're testing a waterless dyeing process in Turkey which is very exciting!

Most Popular

Are your offices and stores completely green?

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. We use biodegradable bags and recycled-paper products whenever possible, and the bespoke herringbone floors in some of our stores are made from sustainable oak. Meanwhile, our London store and offices are powered by Ecotricity, which invests in wind power. Our recently opened Dallas location is even solar-powered!

How do you balance your eco-beliefs with an industry that revolves around changing trends?

For me, it's about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count. That said, my job is to make desirable, luxurious, beautiful clothing and accessories that women want to buy.

Fashion
Share
7 Mid-Party Emergencies and How to Fix Them
Created for Coach
GIF
Fashion
Share
15 Barely-There Lingerie Sets Perfect for A/C Weather
Fashion
Share
86 Photos That Prove Rihanna Can Wear Literally Anything
Fashion
Share
Kylie Jenner Makes a Case for Wearing Your Coziest Sweatpants in Public
Fashion
Share
This Women- and Tech-Led Swimwear Line Is Everything
Fashion
Share
'The Good Wife's Costume Designer on How the Show Changed the Way Women Dress
Fashion
Share
These Awesome New Notification Rings Are the End of Your Bad Cell Phone Etiquette
Created for Toyota
Fashion
Share
Everything You Need to Know About Chanel's Historic Cuba Show
Fashion
Share
QUIZ: See if You Can Tell Which Engagement Ring Is the Expensive One
GIF
Fashion
Share
12 of the Best Things You Can Have Customized