20 Bobbi Brown Products Editors Can’t Live Without

Vitamin-Enriched Face Base and Longwear Eyeshadow Sticks are team favorites.

Product collage of bobbi brown vitamin-enriched base, lip tinted balm, under-eye corrector, gel eyeliner, eyeshadow stick
(Image credit: Bobbi Brown)

Before there was TikTok's "Clean Girl Aesthetic" and the influencer-loved "no-foundation" makeup look, Bobbi Brown led the skin-first charge. The New York-based brand, spearheaded by Brown herself and later purchased by Estee Lauder, is all about taking a natural, easygoing approach to beauty—and it shows in the best Bobbi Brown products. From its creamy foundation formulas to its silky smooth eye makeup and subtly tinted lip balm, at least one product from the brand's range is a constant in our team's makeup bags.

The brand's natural approach to makeup dates back to its launch in 1990, when technicolor glam was at its height and '90s makeup trends were starting to take shape. Brown launched 10 natural-toned lipsticks and despite breaking the mold of the time, the company smashed its goal of 100 sales, by selling 100 lipsticks a day. Brown later launched a line of yellow-toned foundations (when most were pink-toned), cementing the brand's status as a cultivator of natural beauty.

For several decades, the brand has become a go-to for easy application. Here, we unpack the best Bobbi Brown products our team can't get enough of. Once you try them, we're sure you'll love our favorites, too.

The Best Bobbi Brown Products

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Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.