52 New Beauty Products That Will Change Your Life

Every single one is a game-changer.

Our editors are ever-diligent in their search for skincare, makeup, and hair care that will revolutionize their routines—and yours. After testing thousands of new products and tools, we're pleased to announce that this year's offerings have exceeded expectations. From a splurge-worthy hairbrush that creates legit goddess waves to a cheap-but-chic face serum that will leave you glowing all year long, there's something for every desire, budget, and taste in our picks. Here, the beauty game-changers that will make you text your friends: "You guys have got to try this."

The Clean-Hair Hero

(Image credit: Herbal Essences)

The Clean-Hair Hero

Herbal Essences

shop now

Kudos to this drugstore line for making clean, cruelty-free, plant-based hair products that lather nicely and smell great (care of a calming blend of menthol and white musk)—at prices accessible for all. Herbal Essences Aloe + Eucalyptus Shampoo and Conditioner (not shown), $6 each

The In-Shower Colorist

(Image credit: Matrix)

The In-Shower Colorist

For cool brunettes, brassiness can appear just weeks after a dye job, making strands look dull. Matrix’s green-tinted formula neutralizes these red undertones to keep color fresh.Matrix Total Results Dark Envy Shampoo (not shown) and Conditioner, $14 each

The Lightweight Hydrator

(Image credit: Moroccanoil)

The Lightweight Hydrator

If heat, mistreatment, and chemical processes have left your hair looking lackluster, the argan oil and amino acids in this spray will nourish it and add back a healthy sheen.Moroccanoil All in One Leave-In Conditioner, $28

The Curl Whisperer

(Image credit: Pattern)

The Curl Whisperer

Made especially for curl types ranging from 3B to 4C, this lightweight cream uses a blend of botanical oils and honey to hug hair with hydration.Pattern Leave-In Conditioner, $25

The Scalp Smoother

(Image credit: Dr. Barbara Sturm)

The Scalp Smoother

Apply a couple droppers’ worth to your scalp each night. Hyaluronic acid and panthenol help treat dryness, while calming purslane keeps inflammation and itchiness in check.Dr. Barbara Sturm Scalp Serum, $120

The Hair Therapist

(Image credit: Pantene)

The Hair Therapist

Pantene

shop now

For curly hair that needs some extra TLC, this argan-oil infused mask works overtime to return moisture and health to each strand.Pantene Gold Series Repairing Mask Hair Mask, $10

Photography by Jeff Westbrook. Design by Hanna Varady and Susanna Hayward.

A version of this story appears in the Fall 2020 issue of Marie Claire.

subscribe here