Our editors are ever-diligent in their search for skincare, makeup, and hair care that will revolutionize their routines—and yours. After testing thousands of new products and tools, we're pleased to announce that this year's offerings have exceeded expectations. From a splurge-worthy hairbrush that creates legit goddess waves to a cheap-but-chic face serum that will leave you glowing all year long, there's something for every desire, budget, and taste in our picks. Here, the beauty game-changers that will make you text your friends: "You guys have got to try this."
For cool brunettes, brassiness can appear just weeks after a dye job, making strands look dull. Matrix’s green-tinted formula neutralizes these red undertones to keep color fresh.Matrix Total Results Dark Envy Shampoo (not shown) and Conditioner, $14 each
If heat, mistreatment, and chemical processes have left your hair looking lackluster, the argan oil and amino acids in this spray will nourish it and add back a healthy sheen.Moroccanoil All in One Leave-In Conditioner, $28
Made especially for curl types ranging from 3B to 4C, this lightweight cream uses a blend of botanical oils and honey to hug hair with hydration.Pattern Leave-In Conditioner, $25
Apply a couple droppers’ worth to your scalp each night. Hyaluronic acid and panthenol help treat dryness, while calming purslane keeps inflammation and itchiness in check.Dr. Barbara Sturm Scalp Serum, $120
Photography by Jeff Westbrook. Design by Hanna Varady and Susanna Hayward.
A version of this story appears in the Fall 2020 issue of Marie Claire.
