Our editors are ever-diligent in their search for skincare, makeup, and hair care that will revolutionize their routines—and yours. After testing thousands of new products and tools, we're pleased to announce that this year's offerings have exceeded expectations. From a splurge-worthy hairbrush that creates legit goddess waves to a cheap-but-chic face serum that will leave you glowing all year long, there's something for every desire, budget, and taste in our picks. Here, the beauty game-changers that will make you text your friends: "You guys have got to try this."
The Clean-Hair Hero
Kudos to this drugstore line for making clean, cruelty-free, plant-based hair products that lather nicely and smell great (care of a calming blend of menthol and white musk)—at prices accessible for all.
The In-Shower Colorist
For cool brunettes, brassiness can appear just weeks after a dye job, making strands look dull. Matrix’s green-tinted formula (which comes as both a shampoo and conditioner) neutralizes these red undertones to keep color fresh.
The Lightweight Hydrator
If heat, mistreatment, and chemical processes have left your hair looking lackluster, the argan oil and amino acids in this spray will nourish it and add back a healthy sheen
The Curl Whisperer
Made especially for curl types ranging from 3B to 4C, this lightweight cream uses a blend of botanical oils and honey to hug hair with hydration.
The Scalp Smoother
Apply a couple droppers’ worth to your scalp each night. Hyaluronic acid and panthenol help treat dryness, while calming purslane keeps inflammation and itchiness in check.
The Hair Therapist
For curly hair that needs some extra TLC, this argan-oil-infused mask works overtime to return moisture and health to each strand.
The Brunette Beautifier
Texturizing products can leave an incriminating white cast on darker strands, but this workable volume spray adds lift and grit without any of the evidence.
The Natural Wonder
This serum is the hair equivalent of no-makeup makeup. Try it as a heat protector on all textures before styling or run through damp strands to improve the texture of air-dried waves. It leaves hair softer and smoother, without adding weight.
The Build-Up Buster
If dry shampoo and leave-in products have your scalp feeling itchy and flaky, a pump or two of this massaged into the roots will alleviate discomfort and reduce oiliness.
The Instant "Ahhh"
Stale breath? Pop a Tic Tac. Same idea here: A few spritzes of this minty, absorbent spray will renew a greasy scalp and refresh limp strands so you can push wash day (again).
The Aromatherapy Oil
A few drops of this oil instantly calms and rehydrates dry, course tresses. The relaxing scent puts minds at ease, too.
The Gentle Color Keeper
This long-lasting at-home cream color is made without ammonia or parabens and infused with hemp seed oil to keep strands supple and vibrant. Botanicals like cranberry and sesame oil in its conditioning gloss maintain hair health between touch-ups.
The Brightening Serum
Full of vitamin C, papaya, and lemon, this daily serum offers instant skin hydration and helps even out skin tone in the long term.