Return of the Perm
Perms are making a comeback. How else can you achieve those disco-funky, frizzy spirals that showed on the runway for spring?

Perms are making a comeback. How else can you achieve those disco-funky, frizzy spirals that Marc Jacobs showed on the runway for spring? It's not like you have Redken superstylist Guido Palau camped out at your house and ready to fluff out your pin curls every morning like he did for the models backstage, right? But perms aren't just for the hair on your head anymore.
Last night, I went to Browhaus to get a perm for my lashes. Located on Spring Street in SoHo, Browhaus is the downtown haven that specializes in fringe benefits–from lash extensions, tints, and semi-permanent brow makeup to waxing, threading, and even laser hair removal. I had been going there for months to satisfy my lash extension addiction (Browhaus' touch-ups are only $12), but then i noticed that they were offering permanent lash curling as well. I had heard of lash perms before, but always assumed they were illegal, extremely dangerous, off-the-menu services offered in the back room at sketchy Asian beauty parlors (the ones that don't have any windows). Apparently not--there it was, clearly printed on Browhaus' wall menu. Since I was on a hiatus from extensions (to let my now anemic-lashes breathe and grow out again), I thought I'd give the perm a try.
One hour and $84 later, my straight lashes were now cutesy curly. And when I woke up this morning, I still looked dolly-eyed. While they're not the Kim Kardashian-drama of lash extensions, I must say that having curly lashes makes my eyes look brighter and my face more feminine. My lashes are naturally black, so now I don't even need mascara (especially now that I don't need to lock my flirty curl in place). If these results last as long as Browhaus claims (3-4 months), I may never go back to lash extensions!
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
-
Confirmed: Dua Lipa's Diamond Ring Is of the Engagement Variety
It has a romantic backstory, too.
-
Every Stylish Woman I Know Is Obsessed with this Expensive-Looking Nail Polish Shade
24 luxe options that work with every skin tone.
-
The History of Fashion's Embroidery Renaissance
Tracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
Aimee Lou Wood’s Low Bun Is About to Become My New Personality
Bobs, step aside—it's time for long hair to shine.
-
Olivia Palermo’s Glossy Bob Is Proof That Wet Hair Can Be Chic
Wet hair, don't care.
-
Drybar Founder Alli Webb’s Next Venture Is the Solution to Perfectly Rough-Dried Hair
Alli Webb's new brand to the rescue.
-
Keke Palmer’s Hair Goes From Red Hot to a Blunt Bob
It's both blunt and bouncy.
-
Natalie Portman’s Preppy Lob Should Be in Your Euro Summer Starter Pack
If I were a hairstyle, I’d be this one.
-
Nicole Ari Parker’s Flyaway-Free Bun Stopped Me Mid-Scroll
Hair so sleek, I can practically see my reflection.
-
Miley Cyrus’s Micro Bangs Are as Edgy as They Are Versatile
They're not your average baby bangs.
-
Sydney Sweeney’s Hair Channels a Larger-Than-Life ‘90s Blowout
I'm ready for a summer of '90s hair.