Most Coveted is a shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about.
Extra space is not easy to come by when you live in a 500-square-foot studio apartment, so when I have the chance to fill that space with items I love, I don't hold back. Hair dryer kits, LED masks, hyaluronic acid serums, and hair dyes are just some of the items accumulating in my small bathroom. I may have overestimated how much free space I have, but as an NYC resident, I specialize in making it work. I've already mapped out where I'll store my Fur Chafe Cushion and Nécessaire lip balm in my purse so that there's room in my medicine cabinet for my Ami Cole foundation stick. There's a method to my madness, but I digress. You're here for my favorites, and I'm here to rave about them. Keep reading to see all the makeup, skin, and haircare items that currently have my undivided attention.
This blush and setting powder hybrid is unlike any other blush in my collection.
Floral, musky, and woody—need I say more?
A luxury box-dye experience awaits. I'm getting 100% gray coverage without damage or a hefty salon bill.
It's like jewelry for your hair.
My skin is about to have a major radiant transformation. Just you wait and see.
Meet the lip balm making all my other lip products jealous.
Cute enough to put in your hair and on your purse.
They don't call this an overnight rescue for nothing.
Prepare for next-level results.
I may or may not have purchased my third foundation stick this month. It really is that good.
No more chafing in 2025. Your inner thighs will thank you for this soothing and protective formula.
Applying sunscreen doesn't have to feel like a chore. I never forget to wear SPF when I have Classic Whip.
Lip Sculpt is back and better than ever. In the brand's words, "No setter. No touch-ups. No transfer" is all I've ever wanted in a lip liner.
Dark circles, be gone!
Word on the street is this hair dryer kit is revolutionary. The heat and speed settings auto-adjust based on your specific hair texture and selected attachment.
We love a two-in-one formula. Apply to your cheeks and lips for the rosiest flush.
Consider this a nonnegotiable in your self-care routine.
Spring in a bottle. Prepare to receive an overwhelming number of compliments.
Your slick-backs just got a non-sticky upgrade.
Talk about an instant refresh. This hyaluronic acid– and aloe vera–infused elixir has worked wonders for my skin.
Summer glow in progress. Wear it as a light-coverage foundation on no-makeup-makeup days or as a luminous primer under your base.
I forgot how amazing this glossy balm is. Here's one of 20 shades that deserve a spot on your vanity.
I'm no longer claiming dry skin. This is the perfect formula for my updated nighttime slugging routine.
The effectiveness of aluminum-free deodorant is debatable unless we're talking about this one. It not only smells incredible but also prevents ingrown hairs, neutralizes body odor, and works to fade any discoloration.
You can't open the TikTok app without seeing this new bodycare brand, and for good reason.
Speaking of glow, apply this serum before your base routine, and you'll leave your vanity looking like you just got back from a tropical vacation.
Tried and true.
Can you tell I'm committed to bright, firm, and even skin all year long?
Your hyperpigmentation doesn't stand a chance against this non-comedogenic and allergy-tested formula.
For when I inevitably run out of space in my beauty cabinet.
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