Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • U.S. Open Looks
    • Salt & Stone
    • Postpartum Texts
    • Fall Dresses
    • Netflix Dating Shows
    1. Celebrity
    2. Royals

    Prince William Intends to “Rip Up the Rulebook” When It Comes to Being Prince of Wales

    He’s intent on making the title—held by his father for over 60 years—his own.

    Rachel Burchfield's avatar
    By Rachel Burchfield
    Published 8 October 2022 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Prince William
    (Image credit: Getty)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    When one thinks of the title “Prince of Wales,” one name immediately comes to mind—the former Prince Charles (now King Charles III), who held the role for more than 64 years, making him the longest-serving Prince of Wales in history.

    But, as of September 9, a new Prince of Wales is serving: Prince William, who The Mirror reports will make the role his own, including “ripping up the rulebook.”

    “It seems William is keen to be a different heir to the throne when compared to his dad,” the outlet reports.

    Latest Videos FromMarie Claire
    Watch full video here:

    William is the twenty-second heir to the throne to be Prince of Wales, and, right off the bat, will do it his own way, foregoing a lavish investiture ceremony. “The elaborate ceremony traditionally sees the monarch present the Prince of Wales with the symbols associated with their title: the sword, coronet, ring, rod, and mantle,” The Mirror reports.

    In 1969, Charles’ investiture was held at Caernarfon Castle, in a large ceremony conducted by Her late Majesty. But a royal source says there are “no plans for any kind of an investiture like the Prince’s father had” and “right now, the Prince and Princess of Wales are focused on deepening the trust and respect of the people of Wales over time.” According to The Sun, William and wife Kate will have just half the staff that work for his father, seeking to “create a more cost-effective and less formal team.” In his new book Courtiers: The Hidden Power Behind the Crown, Valentine Low writes that suits are to be done away with while inside the office, as “he wants it to be casual,” a source says. “The kids run around the office, and he does not want it to be stuffy. If we have important meetings or are going to Buckingham Palace, then, of course, we [wear suits].”

    You may like
    • Prince William at the Opening of the General Plenary of Leaders during the United Nations Climate Change Conference COP 30 in Brazil, on November 7, 2025 Prince William Might Ban One Thing When He Becomes King
    • Prince William wearing sunglasses  in the stands at Wimbledon Prince William Could Follow in One European Queen's Title-Stripping Footsteps
    • Prince William, King Charles, and Kate Middleton all wear black outfits to attend a Royal Family funeral in London King Charles Allegedly "Ordered" William to Attend an Event

    Additionally, looking ahead to his own reign as monarch, The Mirror reports that William wishes to do away with the long-held “never complain, never explain” mentality.

    “William and Kate will modernize how they work,” a source says. “It’s a breath of fresh air…In [the] future they will rip up the rulebook and do things ‘The Cambridge Way.’ They’re trying to work out what that will look like.”

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    And, in addition to William wanting to carve out his own path as Prince of Wales, Kate too wishes to be her own Princess of Wales, using the title most closely associated with William’s mother, Princess Diana, who held the title while married to Charles. (Though technically, through her marriage to Charles, Camilla was the Princess of Wales, she never used the title publicly, instead opting to use another of her titles, the Duchess of Cornwall, since the Princess of Wales title was so closely associated with Diana.)

    “The Prince and Princess of Wales will approach their roles in the modest and humble way they’ve approached their work previously,” a source says. “The new Princess of Wales appreciates the history associated with this role but will understandably want to look to the future as she creates her own path.”

    Explore More
    Prince Charles King Charles Prince William
    Rachel Burchfield
    Rachel Burchfield
    Social Links Navigation
    Senior Celebrity and Royals Editor

    Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more. 

    Read more
    Prince William wearing sunglasses  in the stands at Wimbledon
    Royals Prince William Could Follow in One European Queen's Title-Stripping Footsteps
    By Kristin Contino
    Prince George smiling in a white button up shirt
    Royals For Prince George, Eton Offers the Chance to “Stand on His Own”
    By Kristin Contino
     
     
    Prince William and Prince Harry standing back to back
    Royals Prince Harry's Move Will Make it Hard for William to "Duck a Reconciliation"
    By Kristin Contino
    Prince Harry,  Meghan Markle, Princess Kate and Prince William walking in a row
    Royals Prince William and Princess Kate Have a "Very Difficult Hill to Climb" With Harry and Meghan
    By Kristin Contino
     
     
    Latest in Royals
    King Harald and King Charles laughing in military uniforms
    Royals Why King Charles Is Unlikely to Attend King Harald of Norway’s Funeral
    Infanta Sofia wearing a Spain soccer jersey
    Royals Two European Royals Applied to College Under a Different Name
     
     
    Prince William and Prince Harry standing next to each other at Queen Elizabeth's funeral
    Royals William and Harry's Potential Reconciliation Will be a "Slow Build"
    Queen Mette Marit wearing a nasal cannula
    Royals Queen Mette-Marit Was Hospitalized After Missing King Haakon's Swearing-In Ceremony
     
     
    Latest in News
    Coco Gauff's custom New Balance outfit at the 2026 US Open featured the navy blue and butter yellow color combination
    Celebrity Style Coco Gauff's $160 New Balance Sneakers Bring This Color Trend to the US Open
    Jennifer Lopez layered a white button-down beneath her sweatshirt, styling the combination with wide-leg jeans
    Celebrity Style This Jennifer Lopez Styling Hack Gives The Sweatshirts-and-Jeans Look a Makeover
     
     
    King Harald and King Charles laughing in military uniforms
    Royals Why King Charles Is Unlikely to Attend King Harald of Norway’s Funeral
    Jennifer Lawrence wore a colorful off-duty outfit with the boat shoe trend for fall
    Celebrity Style It Girl New Yorkers Support This Hamptons-Tested, Summer-to-Fall Shoe Trend
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.