Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Culture

    Home Girls

    They may chronicle domestic bliss, but for housekeeping underachiever Sandra Tsing Loh, housewife blogs inspire mixed feelings.

    By Sandra Tsing Loh
    Published 31 July 2013 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    I'm not a stellar housekeeper. Frankly, I spend a fair amount of time at home just coping, spending the odd Sunday afternoon playing online solitaire in bed with a Bloody Mary. My domestic life is not one I'm proud to share with the world on, say, a daily basis.

    That's why I'm fascinated by—even obsessed with—all the frighteningly cheery housewife blogs. Have you seen them? They have names like The Glamorous Life of a Housewife, A Charmed Wife, and Living the Wifestyle. A typical description (under laughing photo of blogger) is: "I am a normal, busy, harried but happy housewife with a (gorgeous—wink!) lawyer husband and five adorable children. I am addicted to purses, hazelnut Frappuccinos, scrapbooking, and inventing gluten-free recipes for my family. Join me as we remodel our 2,000-square-foot kitchen!" Indeed, all too many times have I joined Sheryl or Rae or Melissa and obediently clicked through not just photos of her kitchen but of her children and gardens and dogs and, most important, herself doing all the domestic tasks she enjoys, from baking pies to washing sweaters to—I kid you not—storing cupcake liners. (storing cupcake liners?) Why on earth are so many women eager to share this stuff? It is like wanting to star in your own reality show and draw advertising from Boston Market. Perhaps these bloggers believe that they are actually being charming and that readers and advertisers will fall for their quirky personal foibles, as opposed to being shamed and getting hate mail. And they're right! I've seen ads from Minwax to Mucinex—and it's clear these busy bloggers get a ton of free stuff. Blog photo caption: "Pink Sugar creamy body lotion." Blog entry: "To die for! I keep a tube on my nightstand so I can smell pretty before bed." Rather than being turned off by such obvious product shilling, readers seem to love it. (Almost instantaneously, 73 commenters posted to try to win a free sample.) Even knowing this, I'm transfixed. I've seen a video on how to fold a fitted sheet that blew my mind.

    Trolling the happy housewife, I find myself threading through dreamy Smell No Evil ads for a product sure to change my life called luxury pillow mist in scents like "Beachy" and "Sea Glass." I so wish my own pillows smelled like poetry. But my vulnerability goes deepest with posts like this one: "Every year before the holidays, I have made it my job to clean all of the votive candleholders in the house. I've always liked this job because it's a big mess/project/production and I get to experiment with different ways to remove candle wax."

    Latest Videos FromMarie Claire
    Watch full video here:

    Reading this, I experience a range of emotions, from pity to horror to out-and-out despair and envy because I lack the domestic contentment gene that is so very soothed and energized by such projects. Why do I drink vodka and fall down on a night when I could be scraping votive candles and creating exquisite table set- tings? This seems bitterly unfair to me on a cosmic level. It may sound like I am joking, but in a deep sense I am not. If I had this gene, I wouldn't be lying in bed on a Sunday afternoon with a computer headache but would be productive in my beautiful home abounding with fluffy towels, Quaker-style spoon rests, and hand-painted bird feeders.

    But then I come across a DIY snowflake "craft project" (think hot-glue gun and Q-tips)—insane and hysterical. Never mind that I didn't melt shards of soap together to make new soap today; I had a good laugh. And I still have a chance to win that Pink Sugar body lotion. Hell, even catatonic in bed, why shouldn't I smell like the beach?

    You may like
    • author stacey yu poses in a white shirt in her headshot opposite an image of the cover of her book kitten featuring a cat looking through a pearl bracelet The Girlboss Is Dead. But the "Girlbaby" Is Just As Bad
    • stassi schroeder gets her hair and makeup done in a robe in a still from house of stassi Why Is Reality TV Suddenly Breaking the Fourth Wall?
    • an image of author and chef carla lalli eating a plate of pasta opposite the cover of her cookbook food is a feeling with an image of hands cutting fruit over a backdrop of chefs in a kitchen To Be Taken Seriously As a Line Cook, I Had to Shed My Femininity
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Sandra Tsing Loh
    Read more
    stassi schroeder gets her hair and makeup done in a robe in a still from house of stassi
    TV shows Why Is Reality TV Suddenly Breaking the Fourth Wall?
    By Jessica Toomer
    an image of author and chef carla lalli eating a plate of pasta opposite the cover of her cookbook food is a feeling with an image of hands cutting fruit over a backdrop of chefs in a kitchen
    Books To Be Taken Seriously As a Line Cook, I Had to Shed My Femininity "I wanted to transcend 'not bad for a girl,'" writes chef Carla Lalli in an exclusive excerpt of 'Food is a Feeling.'
    By Carla Lalli
     
     
    a gif of book covers of books about vacation homes opposite the marie claire branded buy the book franchise art
    Books The Only Thing More Chaotic Than 'Summer House?' These Novels About Vacation Homes Here's what to read to stretch out the end of the season.
    By Liz Doupnik
    Black-and-white three-panel collage of mothers holding and cuddling their babies.
    Politics We Asked Women to Share Private Texts, Searches, and Notes From Their Darkest Postpartum Days
    By Noor Ibrahim
     
     
    Latest in Culture
    A still of Taylor Frankie Paul and Ben Lambert in 'The Secret Lives of Mormon Wives.'
    TV shows 'The Secret Lives of Mormon Wives' Season 6 Is Already Filming. Here's All the Updates So Far
    A photo of Nikki Ogunnaike with an inset photo of Cari Champion and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Cari Champion on the Culture War Around the WNBA: "This Is All a Distraction"
     
     
    A man in a black suit (Hyun Bin as Baek Kitae) sits at an ornate desk, with the Korean flag behind him, in Hulu's 'Made in Korea.'
    TV shows Hyun Bin and Woo Do-hwan Tease Their Sibling Rivalry in 'Made in Korea' Season 2
    Taylor Townsend's best outfits at the 2026 US Open
    Celebrity Style Taylor Townsend on the "Message" Behind Her On-Court Outfits at the 2026 US Open
     
     
    Latest in News
    A still of Taylor Frankie Paul and Ben Lambert in 'The Secret Lives of Mormon Wives.'
    TV shows 'The Secret Lives of Mormon Wives' Season 6 Is Already Filming. Here's All the Updates So Far
    Queen Elizabeth laying a wreath at the 9/11 memorial
    Royals Queen Elizabeth Broke Tradition With One "Ultimate Sign of Unity" After 9/11
     
     
    Ella Rubin and Amelie Hoeferle, who play sisters in 'Sterling Point,' attended a Chanel New York Fashion Week event together in little black dresses
    Celebrity Style 'Sterling Point' Stars Ella Rubin and Amélie Hoeferle Bring Sister LBDs to NYFW
    Princess Kate wearing a green dress at Royal Marsden hospital
    Royals Princess Kate Trades Fall's Trendy Moss Green for an Old Favorite Emerald Dress
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.