If you watch Riverdale, you know Madelaine Petsch is as badass IRL as her hate-to-love-her TV character, Cheryl Blossom (opens in new tab). And now the 23-year-old actress is upping her cool-girl fashion cred, partnering with Privé Revaux—a super affordable, celeb-favorite sunglasses line—to create five unisex styles dubbed the "Privé Revaux x Madelaine" capsule collection.
"I've always been somebody who would put together an outfit and my go-to accessory would be a pair of sunglasses," Petsch tells MarieClaire.com. "I went to Privé's launch party about nine months ago and they knew I was a fan of their frames, so they reached out to me to make my own collection. It’s been a dream of mine forever to do something in fashion, and it just felt like the right time with the right people."
Privé x Madelaine (opens in new tab) includes five pairs titled, "Street," "Candy," "Mister," "Rogue," and "Clique." "I avoided picking the names for so long—it’s a lot harder than you think. My parents wanted to name me Street when I was a kid and I was like 'Oh, Street.' Then my boyfriend and I were talking about another pair and I was like, 'These kind of remind me of Candy,'" explains Petsch. "The Misters seem sexually ambiguous to me, which I like, and the Clique feel like very cliquey, standard glasses from the ‘90s. The bar in the middle of the Rogue's seem very fierce, so I was like 'Rogue is the perfect name for this.'"
The best part? Every Privé pair is just $30. But the low price doesn't mean they're not top-notch and completely drool-worthy—celebs like Bella Hadid (opens in new tab), Blake Lively (opens in new tab), Nick Jonas (opens in new tab), Ashley Benson (opens in new tab), Cara Delevingne (opens in new tab), and Jennifer Lopez (opens in new tab) have all been spotted wearing the brand's shades since it launched last summer.
So, what would the (opens in new tab)Riverdale (opens in new tab) cast be caught in? We asked Madelaine to choose which pairs Cheryl, Betty, Veronica, and Archie would rock on an average day in Riverdale hanging out in Pop's or, you know, catching the Black Hood.
Cheryl: The Mister's
"Cheryl would wear the black Mister's. They’re edgy, classy, and they've got that little feisty cat wing at the end, which is why I totally think she would wear them. I actually made these particular glasses with her in mind."
Veronica: The Candy's
"Veronica would definitely wear my purple Candy's. She wears a lot of purples and blues on the show, and I just feel like Cami [Mendes] would totally rock these in general, obviously."
Betty: The Street's
"At first I was going to say the pink Candy’s, but the rose gold Street's feel very Betty to me. They remind me of a different era, and to me Betty feels like she’s from a different time. They’re sweet-looking, like Betty, so I totally see her pulling them off."
Archie: The Clique's
"Archie would wear these black and brown tortoise shell Clique’s. KJ Apa wears glasses similar to these in real life, and they would totally frame his face well. The brown would also bring out the red in his hair (opens in new tab). They’re simple enough that he would like them, but also different enough that he would think that they’re cool."
Privé Revaux x Madelaine is now available in-store and online (opens in new tab); Photographs by Kathryn Wirsing.
MORE ON MADELAINE
Rachel Epstein is a writer, editor, and content strategist based in New York City. Most recently, she was the Managing Editor at Coveteur, where she oversaw the site’s day-to-day editorial operations. Previously, she was an editor at Marie Claire, where she wrote and edited culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also launched and managed the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game or finding a new coffee shop.
-
Oprah Weighs In On Whether Prince Harry and Meghan Markle Should Attend the Coronation
She has known the couple as far back as their 2018 wedding.
By Rachel Burchfield
-
Fans Are Already Clamoring for Season 3 of 'Shadow and Bone'
Here's where the fantasy series could go next.
By Quinci LeGardye
-
Liv Hewson Is Worth the Buzz
When the Aussie-born actor was cast as Van in Showtime’s hit 'Yellowjackets' the character was barely in the pilot. Now, Hewson’s the scene-stealing comic relief and one-half of the show’s It Couple—and they’re prepared to take on an even bigger role in season two.
By Jessica Goodman
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman
-
What I Wear to Work: Silvia and Sofia Tcherassi
"Waking up early in the morning is a must."
By Sara Holzman
-
What I Wear to Work: Cynthia Rivas
For one of fashion's favorite skincare gurus, great skin is the ultimate accessory.
By Sara Holzman
-
What Khloé Kardashian and Kris Jenner Wear to Work
The powerhouse mom and daughter talk us through early morning wake-ups, pre-planning outfits, and dressing for confidence.
By Iris Goldsztajn
-
Fashion Test Drive: Bottega Veneta's Andiamo Bag
The bucket list bag for work or travel.
By Sara Holzman
-
The 10 Best Slip Dresses of 2023
The humble slip dress could be the most versatile dress you own.
By Brooke Knappenberger
-
What I Wear to Work: Deborah Yager Fleming
The hotelier utilizes color coding to jumpstart her day.
By Sara Holzman
-
What I Wear to Work: Rosh Mahtani
The London-based jewelry designer makes her pieces the focus of her outfits.
By Sara Holzman