
Grace had her Hermès "Kelly" and Mrs. Onassis her Gucci hobo (later dubbed the "Jackie"), but the little Fendi that Carrie Bradshaw swung through Sex and the City was the first to claim the title "It bag." Unleashed upon the been-there, carried-that world in 1997, the Fendi Baguette was not only a triumph of Silvia Fendi's imagination — fashioned in everything from floral sequins, sheared mink, and tribal beads to spring/summer's 2012 limited-edition offerings of luxe skins, vivid colors, and glittery details — it was also a genius global-business model. Since the bag's debut, it has seen more than 1,000 variations. Says Sarah Jessica Parker in the just-published Fendi Baguette: "The Baguette opened the floodgates [on SATC]," influencing the character of Carrie and serving as a game-changer for women — for the first time we saw a woman who lived by her own rules, paying more for a bag than her rent, if she so desired.
Slender and tapered like its French-bread namesake, the Baguette has always been easily carried all over town, the Fendi-logo clasp prominently displayed, the brand etched upon our psyche. (Remember Kanye and the double F's he shaved into his hair?) From the get-go, it showed up on the arms of reigning It girls and even helped raise big bucks for charity, with the likes of Scarlett Johansson and Marchesa's Georgina Chapman contributing theirs for auction. Just last year, at the epic Christie's sale of Elizabeth Taylor's estate, we learned "La Liz" hoarded Baguette Fendis like she did baguette diamonds — 18 were up for auction, netting some $77,000.
Fully aware that modern women who figuratively wear many hats literally carry many bags, Ms. Fendi has gone on to create a handbag hall of fame with insta-must-haves like the ultrarich Spy bag, the bold B bag, the sleek Peekaboo, and the ladylike Silvana. Next up for initiation: pre-fall's statement Daisy clutch.
But ask any It bag what it wants to be when it grows up and it will tell you: A classic, of course! And, like the Baguette, to be carried happily ever after.
-
The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent
Aqua Media Cologne forte embodies a feeling of balance and harmony.
By Deena Campbell
-
'Yellowface' Is Our June Book Club Pick
Read an excerpt from R.F. Kuang's latest novel, here, then dive in with us throughout the month.
By Brooke Knappenberger
-
I Scoured the Summer Runways—Here Are the Six Shoe Trends Actually Worth Buying
Hit the ground running this season.
By Emma Childs
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
Fashion Test Drive: Bottega Veneta's Andiamo Bag
The bucket list bag for work or travel.
By Sara Holzman
-
The 16 Best Leather Tote Bags for Women in 2023
To take you from Pilates class to the office and rooftop happy hour.
By Brooke Knappenberger
-
The 21 Best Watches for Women in 2023
The real MVP of your outfit.
By Julia Marzovilla
-
The 14 Best Affordable Jewelry Brands of 2023
Every one of our favorite pieces retails for less than $150.
By Brooke Knappenberger
-
Fashion Test Drive: Celine's Teen Besace Bag
Our Style Director takes Celine's new bag out for a spin.
By Sara Holzman