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The Summer 2020 Swimsuit Trends to Invest In

Time to plan a vacation.

Courtesy of Zimmermann

For East Coasters like myself who are still bundled up in wool coats and puffers, thinking about swimsuits might seem kind of premature. But if you care about fashion, or just like to be in the know, the time to plan your 2020 swimwear is now. The best strategy is to be as informed about upcoming trends as possible, so that when summer hits, you'll be armed with knowledge and a great selection of bikinis and one-pieces. (What, this old thing? Just something I picked up months ago!) For your planning needs, I give you: The swimwear trends to watch out for this year.

Underwire Bralette

Looking for extra support, or just a little lift in your bikini top? Our prayers have been answer this season by underwire bralettes. Expect for this structured style to come in all colors and prints.

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Lipsi Printed Underwire Top
Tory Burch

This underwire bra top features four-way stretch for a comfy fit and SPF 50 sun protection, though you should still slather on actual sunscreen for extra precaution. Wear it with matching bottoms, or mix and match.

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Cindy PVC-Trimmed Underwired Bikini
Cult Gaia net-a-porter.com

The defining detail in this Cult Gaia swimsuit? The PVC straps. They give the bikini an almost naked look on your body, like the fabric has somehow plastered itself to your skin and stuck. Cool? Very. 

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Courtesy of Solid & Striped
Textured Swimsuits

Textured bikinis and one-pieces like those made from ribbed material or seersucker will have their moment in the spotlight for spring/summer 2020. In lieu of crazy florals or colors, you might find yourself gravitating towards this more minimalist style. Ready for a refresh? I am.

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The Nina Belt
Solid & Striped solidandstriped.com

Solid & Striped has offered belted swimsuits in its collections for a few seasons now, and its latest variation is a ribbed style. Since this is one of the brands that always sets the swimwear trends for the year, you should buy this before everyone else does.

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Nancy One-Shoulder Seersucker Swimsuit
Hunza G net-a-porter.com

Celebrities like Rosie Huntington-Whiteley are fans of Hunza G's super-minimalist swimsuits. This one features a crinkled seersucker material that's woven with metallic threads, so you'll shimmer and shine at the pool.

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Courtesy of Veronica Beard
High-Waisted Bottoms

"High-waist and high-cut bikini pants are on trend for a few seasons now and will remain [that way] for spring/summer 2020," said Mytheresa's Fashion Buying Director, Tiffany Hsu.

I can breathe a sigh of relief. Personally, I only wear high-waisted bikini bottoms (long torso problems) and now there will be even more styles to choose from. Brands like Veronica Beard (pictured left) are offering bright pieces next season to signal the more optimistic feeling warm weather brings.

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Azoia Tie-Waist Bikini Bottom
Veronica Beard veronicabeard.com

Whisk me away to Costa Rica or Jamaica just so I can rock this bikini at the beach. The high-waisted bottoms can be tied into a cute little bow on the front.

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Blair Black
Tabacaru Swim tabacaruswim.com

In search of a classic black-and-white swimsuit to wear forever? Here's your next go-to packable bikini, perfect for a summer in the Hamptons or for relaxing on the beaches of Portugal. 

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Courtesy of Solid & Striped
Animal Print

Recently, animal print has presented itself as part of a trend in every season, whether it's in footwear or clothes. For 2020, expect this omnipresent print to pop up in your swimwear, from zebra-printed bikinis to tiger-striped one-pieces. You can already find these readily-available designers at most retailers.

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Leopard Moni Bikini Top
MIKOH revolve.com

It's very easy to slip into an animal print swimsuit and feel like you're in a Flintstones episode, but this bikini won't make you feel like that. The one-shoulder style keeps the swimsuit cool and modern while the low-rise sexy bikini bottoms draw attention to your hips.

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One-Shoulder Leopard-Print Swimsuit
Gucci mytheresa.com

Your confidence is unmeasurable, which is why this Gucci logo animal printed one-piece needs to be yours. With this on, you'll stand out the most at the beach. 

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Courtesy of Helen Owen
Ruffle Sleeve

For a feminine touch on all your swim pieces, look for ruffle sleeves. When the breeze from the ocean reaches your spot on the beach, your ruffles will gently flap in the wind. This small detail will revamp any plain two-piece and give it a more contemporary look.

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Peach Ruffle Top
PILYQ x Helen Owen revolve.com

Not big on loud prints or color when it comes to your swimsuits? This peach bikini top with ruffles on the shoulders will suit your taste for something subdued but not boring. 

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Buckets of Rain Ruffled Swimsuit
Johanna Ortiz net-a-porter.com

On the opposite end of the spectrum of subdued is this stunning Johanna Ortiz creation. This one-piece is inspired by the salsa dancers' traditional costumes in her hometown of Cali, Colombia. Wear to the beach during the day and style with a breezy maxi skirt at night for dinner.

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Courtesy of Cult Gaia
Neutrals (Tans/Chocolate Brown)

The new neutrals in swimwear are tans and chocolate brown, as evidenced in this Cult Gaia spring 2020 shot. These hues are soft, inviting, and warm, all of which will pair well with your sun-kissed skin. This is a classic color you can rock for seasons to come.

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V-Cut Bikini Top
& Other Stories stories.com

Not sure how the brown shade will look on you? Test it out first with this affordable option from & Other Stories, which has a sexy plunging neckline. 

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Magdalena High-Waist Bikini
Lisa Marie Fernandez matchesfashion.com

This LMF swimsuit combines two trends in one: a high-waisted fit with a chocolate brown coloring. As someone who owns two Lisa Marie Fernandez designs, I can vouch for the brand's quality and comfortable fit.

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Courtesy of PatBO

Some don't mind tan lines, others make sure to remove their tops (and bottoms) to avoid lines. If you're in the latter group, you'll be happy to know that off-the-shoulder styles are back in for spring/summer 2020. Off-the-shoulder swimsuits will highlight your décolletage while preventing visible shoulder lines when you pull the garment down your arm.

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Shirred Tropical-Print Bikini Top
PatBo saksfifthavenue.com

This off-the-shoulder design gives me the ultimate vacation vibes. Not to mention that it's one of the most Instagrammable swimsuits you can own. Find a nice, leafy palm tree backdrop and snap away.

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Magnolia Bikini
LoveShackFancy loveshackfancy.com

LoveShackFancy is known for its romantic pieces, and this swimsuit exudes sweetness/boho-beach-goddess dreaminess. The top can be worn resting on or off the shoulder, should you change your mind about how to style it. 

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Courtesy of CAMI AND JAX

A little bit of ruching in swimsuits goes a long way. The design is known for its slimming effects on one's frame. Whether you prefer ruching in the midsection or on the sides, you'll find plenty of one-piece and bikinis that offer this detail.

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Margot One Piece
CAMI AND JAX camiandjax.com

The ruching on this one-piece is ever so slight around the midsection. The design is anything but matronly, however, thanks to its a thigh-high cut and plunging V-neck.

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Bill High-Wasited Bikini Bottom
Norma Kamali mytheresa.com

You can't talk about ruch designs without mentioning Norma Kamali. The designer is a genius when it comes to crafting soft and stretchy swim fabric and high-waisted styles like this one. For more coverage on your sides, pull the material into a skirt-like fit. 

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Flirty Florals

This is probably the time to revaluate your swimsuit stash and get rid of your less-beloved floral bikinis. Your collection could use an edit, especially as brands get ready to release more flirty floral pieces. Expect to find everything from bold leafy blossom prints to smaller, daintier flowers that appeal to your dreamy spirit.

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Zinna Spliced Floral Bikini
Zimmermann modaoperandi.com

Everyone's definition of flirty florals is a little different, but what immediately comes to mind for me is this Zimmermann bikini. Multi-colored florals coupled with ruffles—what's more flirty than that?

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Frida Ruffled Floral Print Bikini
Faithfull The Brand modaoperandi.com

Flirtatious florals don't always have to be in-your-face. Instead, they can take on a more petite and delicate feel like the ones scattered on this ruffle bikini. 

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Swim - Runway - Mercedes-Benz Fashion Week Australia 2018
Matt JelonekGetty Images
Small Gingham Print

After florals, my second-favorite print for swimsuits is gingham. The checkered pattern is a warm-weather clothing staple, which is why gingham swimsuits will always have a home in my closet. This season, you won't have to look far to find this small print covering one-pieces and bikinis.

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Suffolk Gingham Bikini
Marysia kirnazabete.com

Why settle for the same color of gingham print when you can mix all three together? These hues mix surprisingly well together for an eye-catching take on the trend. 

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One-Shoulder Gingham Print Bikini
Ganni farfetch.com

Can't figure out which two gingham colors to mix together? Ganni figured it out for you with its black one-shoulder ruffle top and purple high-rise bottom pairing. 


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