The 55 Best Virtual Gifts You Can Buy Online

Show someone how much they mean to you (without leaving your couch).

Woman on laptop on couch shopping for virtual gift
(Image credit: Getty Images)

When the holiday season rolls around, life gets exceptionally busy. Work events, parties, and errands seem to take over our lives right before the holidays, so finding time to get together with your friends and family may not be the easiest thing. In a perfect world, we'd get to be with the people we love most when it comes time to exchange gifts. But sometimes we can't be there IRL, no matter how much we want to be. But thankfully we live in a world where you can do just about anything online, even gift-giving. 

If you can’t be there to give a gift in person, look no further than these virtual gifts you can order from the comfort of your own home. Online gifts that are sure to make a splash include messages from their favorite celebrities, bottles of wine, the best warm socks, or subscriptions and memberships so they can do more of what they love (on you, of course). Whether it's a gift for your boss or a beauty advent calendar for your make-up-loving bestie, there’s something for everyone to check off your list. When you want to spoil the person who means the world to you, consider one of our favorite digital gifts, below.

Digital Food and Drink Gifts

A Spice Membership

Why you can trust Marie Claire Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

A woman grinding pepper over food

(Image credit: Cavan Images)

Home chefs, listen up! Raw Spice Bar (opens in new tab) is here to make your friend's food taste amazing. They offer three, six, and 12-month subscription plans and send an array of handcrafted spice blends right to their front door.

SHOP IT (opens in new tab)

Cookies from Levain Bakery 

woman in glasses eating a cookie

(Image credit: Getty Images)

There are about a million and one different options when it comes to gifting food and drinks, but you can't go wrong with cookies from Levain. The signature NYC bakery serves up delicious, gooey cookies that will be a hit for anyone on your list. Choose to gift either a four, eight, or 12-pack that includes favorite flavors like Chocolate Chip Walnut and Dark Chocolate Chocolate Chip.

SHOP IT (opens in new tab)

A Luxury Wine Subscription

Decanter wine club

(Image credit: Decanter)

A professional-grade wine subscription that will impress even the fussiest wine drinkers, this quarterly wine subscription from Decanter comes in two tiers: Everyday Excellence and Rare Luxuries. Featuring top-scoring wines from a team of expert judges, this subscription promises an exciting variety including bottles you won’t easily find elsewhere. Basically, the perfect gift for someone who loves to host. (PS. You can get 10% off if you subscribe through Marie Claire!) (opens in new tab)

SHOP IT (opens in new tab)

A Meal Delivery Service Subscription

A woman cooking in a kitchen

(Image credit: Westend61/Getty Images)

Not everyone has mad cooking skills, no matter how much they watch the Food Network. (Guilty!) Meal delivery services like HelloFresh can change that, though. Gift three to five mouth-watering recipes each week to your friend's door, all the ingredients and instructions included. It's that easy.

SHOP IT (opens in new tab)

 A Craft Beer Subscription

A woman holding up a glass of beer

(Image credit: Eugenio Marongiu/Getty Images)

This is perfect for your friend who lives for unique beer. Each box from the Craft Beer Club (opens in new tab) highlights two beers two different breweries from two different regions in the United States. Your friends can learn about where and how the beer is made, the different notes and each, and fun facts about the breweries.

SHOP IT (opens in new tab)

A Coffee Subscription Service

A woman drinking coffee

(Image credit: Eva Katalin Kondoros/Getty Images)

If you have someone on your list who really loves trying out new types of coffee, why not sign them up for a subscription service? Humblemaker Coffee  (opens in new tab)has tons of options, from cold brew to regular beans.

SHOP IT (opens in new tab)

A Virtual Cooking Class

A woman chopping vegetables at a kitchen counter

(Image credit: Morsa Images/Getty Images)

Williams-Sonoma (opens in new tab) offers tons of different classes that teach everything from cocktails to the perfect pie crust. Gift them one of their classes to jumpstart their at-home cooking career.

SHOP IT (opens in new tab)

An Incredible Cocktail

woman mixing cocktail

(Image credit: Getty Images)

If your friend is the type who would rather mix up their own drink than head to the bar, a Shaker & Spoon (opens in new tab) box is the gift for them. Each subscription box has three recipes and enough ingredients to make up to 12 drinks (liquor not included). 

SHOP IT (opens in new tab)

Digital Fitness and Wellness Gifts

Personal Training Sessions

Woman high fiving man

(Image credit: Getty Images)

Whether your loved one is a fitness newbie or a gym fanatic, everyone can benefit from a personal trainer. FYT (opens in new tab) offers in-person or virtual training sessions that are completely personalized. You can choose to gift four, 12, or 24 personal training sessions. 

SHOP IT (opens in new tab)

A Peleton Digital Membership

A woman working out at home

(Image credit: Carol Yepes)

Why would your special person work out at the gym when you can gift them a Peloton membership (opens in new tab)? And no, they don't need to have a bike in order to participate! Peloton actually has tons of classes, from outdoor running to yoga.

SHOP IT (opens in new tab)

A Virtual Wine Tasting

A woman enjoying a glass of wine

(Image credit: JGI/Jamie Grill)

If your friend is a wannabe sommelier, they need to take an at-home wine-tasting class to improve their skills. Simply choose a winery that fits your budget and personal wine preferences and Priority Wine Pass (opens in new tab) will handle the rest. It hosts one-on-one group tastings and even offers food and chocolate paring options!

SHOP IT (opens in new tab)

A Virtual Gym Membership

A woman working out at home

(Image credit: Patrik Giardino/Getty Images)

One thing that's great about the 21st century is that you don't have to leave your house to get a good workout in. There are tons of apps that will make sure your friend breaks a sweat and not the bank. Choose from our handy-dandy list of the best fitness and workout apps.

A Pilates Class Subscription

A woman sits on an exercise mat with her mobile phone

(Image credit: FreshSplash/Getty Images)

You might not be able to gift them an at-home reformer, but that doesn't mean they can't get their stretch on at home. The Pilates Class (opens in new tab) offers yearly and monthly subscription options that includes access to weekly classes at any skill level.

SHOP IT (opens in new tab)

Digital Beauty Gifts

The Perfect Shade of Lipstick 

Woman applying lipstick

(Image credit: Getty Images)

There's nothing worse than buying lipstick only to come home and realize its shade is completely off. Instead, ensure your beauty-loving friend has the perfect shade with a lipstick-building experience at Lip Lab. There, your friend can create her own lipstick (or balm!) with the help of on-site Color Experts who help in finding the most complementary shade. 

SHOP IT

A Beauty Subscription Box

A woman spraying perfume on her wrist

(Image credit: JGI/Jamie Grill/Getty Images)

The world of beauty is massive, and finding "the one" can be a series of trial and error. Ease that pain by gifting your loved one a beauty subscription box for one month, three months, or more. I love Skylar's Scent Club (opens in new tab), which delivers a rollie fragrance that you choose yourself. Unsure which scent to gift first? They even have a scent quiz you can take, so the right kind of smell gets delivered to their door.

SHOP IT (opens in new tab)

The Gift of Glam

A woman having makeup applied by someone else

(Image credit: valentinrussanov/Getty Images)

Glamsquad (opens in new tab) is here to make all of their beauty dreams come true. Buy them a package deal where they can get several blowouts and makeup applications over the course of a few months, or gift them a one-time gift card if they've got a big event coming up.

SHOP IT (opens in new tab)

A Workout—for Their Face

A woman receiving a facial massage

(Image credit: Hispanolistic/Getty Images)

FACEGYM (opens in new tab) is the workout designed exclusively for, well, your face. They have brick and mortar locations in New York City, London and Los Angeles, but also offer personalized online classes. Each workout helps remove tension in the face and leave you looking sculpted and glowing. They sell at-home massage kits on their site, too, so you can get your face in shape in between classes.

SHOP IT (opens in new tab)

An At-Home Manicure Kit

A woman sits on her bed in front of her laptop wearing a face mask while painting her nails

(Image credit: MonicaNinker/Getty Images)

Olive & June (opens in new tab) makes these seasonal manicure to gift your friend who's seriously missing the salon right now. The Winter Box includes everything you would need to get your nails looking perfect: eight shades of polish, remover, cuticle serum, a few different tools, and a glossy top coat.

SHOP IT (opens in new tab)

A Personalized Facial 

Portrait of a beautiful woman getting a facemask at the spa and taking care of her skin -

(Image credit: Getty Images)

There's nothing like the gift of self-care, and a gift card from Heyday (opens in new tab) goes a long way. At one of Heyday's locations, your bestie will get a one-on-one evaluation from an esthetician to come up with a handcrafted facial to target their skin's needs. After their personalized facial, your friend will leave with glowing skin and a new grasp on maintaining their at-home routine. 

SHOP IT (opens in new tab)

Digital Gifts for the Culture Fan

A Night of Live Entertainment

Phone held up during a concert

(Image credit: Getty )

There's nothing like a concert or show to turn an average weekend into a great one. But, as all entertainment lovers know, tickets to shows do not come cheap, which is why a gift card to StubHub (opens in new tab) is the perfect gift for your concert-loving bestie. You can buy tickets on StubHub to just about every live event across the country including concerts, plays, comedy shows, and sporting events. 

SHOP IT (opens in new tab)

Tickets to the Movie Theater

Woman laughing at movie theater with bowl of popcorn

(Image credit: Getty )

Some people (including myself) strongly believe that movies are meant to be enjoyed at the theater with a bucket of buttery popcorn and a large soda. These are the kind of people that deserve AMC's A-List Pass. This pass lets you see up to three movies a week at any AMC theater, making it the perfect gift for movie lovers. 

SHOP IT

Book of the Month

A woman lying on a bed reading a book

(Image credit: Stockbyte/Getty Images)

If you speed through our #ReadWithMC book club (opens in new tab) picks, then you should check out Book of the Month. At under $10 a month, the service picks out five reads each month; you choose which one you want to read. Choose to gift a three-month membership, a six-month membership, or a year. They'll need to make some room on their bookshelf.

SHOP IT (opens in new tab)

An Art Subscription

A couple hanging a picture on the wall of their home

(Image credit: JGI/Tom Grill)

If your friend is a fan of constantly re-doing their home decor, give them the gift of doing it with ease. An ArtCrate subscription (opens in new tab) allows them to work with an interior designer to find their new favorite piece of art.

SHOP IT (opens in new tab)

A Cameo From Their Favorite Celebrity

A woman looks at her phone while laying on a bed

(Image credit: Carlina Teteris/Getty Images)

Have a friend who raves over a certain celebrity? A Cameo (opens in new tab) is the ultimate virtual gift. Stars ranging from The Bachelor contestants to Netflix stars will create a 60-second personalized message for your friend. Depending on who you choose, it can get expensive, but seeing your friend's reaction is priceless.

SHOP IT (opens in new tab)

A Year's Worth of Spotify Premium 

women listening to over the ear headphones

(Image credit: Getty Images)

Why not gift something that your friend is already paying monthly for? Save them that monthly bill and gift Spotify Premium for an entire year. Unlimited skips and streaming make for the perfect gift for just about everyone. 

SHOP IT  (opens in new tab)

Vinyl Subscription Service

A woman sitting on the floor listening to records

(Image credit: Westend61/Getty Images)

VINYL POST Record Club is possibly the cutest thing ever. Every month they'll mail a 5" x 7" postcard that doubles as a record featuring one song of an up-and-coming artist and a sweet little message from the band to your friend's door. Watch your loved one's record collection grow in no time.

SHOP IT (opens in new tab)

A Rosetta Stone Subscription

A woman wearing headphones looking at her phone screen

(Image credit: JGI/Jamie Grill/Getty Images)

Remember at the start of quarantine, when you and your friends swore, you would better yourself by learning a new language? If you want to stick to that promise, language-learning favorite Rosetta Stone is now offering lifetime membership for their service for $200. A deal this good won't last forever, but your knowledge of a new language will. *wink wink*

SHOP IT (opens in new tab)

A Streaming Service Membership

A woman reaching her arm out holding a TV remote

(Image credit: Hiraman/Getty Images)

Give the gift of a membership to HBO Max, Disney+, Hulu, or Netflix, and never hear from your loved one again! Ha, I kid. They'll call to say thank you and ask what you recommend for them to binge-watch.

SHOP IT (opens in new tab)

Audible Membership

A woman wearing headphones smiles as she looks at her phone screen

(Image credit: David Lees/Getty Images)

If you have one of those friends who says they don't have time to sit down and read, may I suggest an Audible membership? Featuring thousands of your favorite titles, never have a boring commute (is it weird to say I miss it?) again. The sleep timer feature on their app has been life-changing for me.

SHOP IT (opens in new tab)

A Museum Membership

A woman stands in an art gallery admiring a piece of art on the wall

(Image credit: Mint Images RF/Getty Images)

The Metropolitan Museum of Art (opens in new tab), home of the Met Gala, offers membership gifts on their website. You can grant your artsiest friends access to opening night exhibitions, extra viewing hours, or early access to every new exhibition. Not in New York? Select your favorite local museum and buy a membership for them there.

SHOP IT (opens in new tab)

Find Them A New Musical Hobby

A woman playing an acoustic guitar

(Image credit: MarioGuti/Getty Images)

They'll make sweet, sweet music in the new year thanks to you—and this gift from Fender (opens in new tab). You can gift your musically-gifted friend six months of classes with the click of a button.

SHOP IT (opens in new tab)

Digital Fashion Gifts

A New Wardrobe

woman hanging coat in closet

(Image credit: Getty Images)

Fashion fans can't resist buying themselves new pieces every season, but you can help your friend out with the expenses with a Stitch Fix (opens in new tab) gift card. Think of Stitch Fix as a virtual stylist. You take a style quiz on their website and they send you pieces based on your results. If you fall in love with a piece, you can even buy it to keep in your closet. 

SHOP IT (opens in new tab)

A Year of New Underwear

MeUndies

(Image credit: MeUndies)

Update their underwear drawer with a MeUndies (opens in new tab) subscription. Come for the massive range of styles, stay for the cute limited-edition sets.

SHOP IT (opens in new tab)

A Monthly Sock Subscription Service

A woman's sock covered feet poke out from the covers at the end of her bed

(Image credit: mikroman6/Getty Images)

They're probably not focused on the contents of their sock drawer, but it's high time that they start curating it. SockFancy's (opens in new tab) subscription plans—you can choose a month-to-month option or dive in for a year-long one— will keep their feet warm all year long.

SHOP IT (opens in new tab)

A New Piercing

Tattooist piercing ear of customer in parlour - stock photo

(Image credit: Getty Images )

I love a good earring stack as much as the next fashion girl, so I would love the chance to expand it with a new piercing. The piercers at Banter know exactly what they are doing and how to make you feel comfortable before the needle comes anywhere near you. They can also pierce other body parts such as your nose or eyebrow and have a stunning selection of jewelry for your new piercing, too!

SHOP IT 

Digital Gifts for the Pet and Plant Lover

Easier Plant Care

woman watering plants

(Image credit: Getty Images)

As someone who can barely keep a snake plant alive, I know plant parents take their job seriously to keep their precious babies alive. With a paid subscription to Planta, their job is made tons more easier. Not only does the app keeps tabs on watering schedules, but it can also diagnose sick plants and assess the lighting of a room. 

SHOP IT

"Adopt" Them a Kangaroo

Kangaroos

(Image credit: Jami Tarris/Getty Images)

The World Wildlife Fund  (opens in new tab)now lets you symbolically adopt an animal as a part of their ongoing efforts to save endangered species' from around the globe. Plus, they get a sweet stuffed toy that looks like the animal they've adopted!

SHOP IT (opens in new tab)

A Box of Roses That Lasts for a Year

Red roses

(Image credit: WillSelarep/Getty Images)

Venus et Fleur (opens in new tab) has garnered cult status for their selection of rose boxes that smell amazing for an entire year. Each box comes in a bunch of different colors, so you're bound to find one that they'll love.

SHOP IT (opens in new tab)

A Monthly Plant

A woman watering house plants

(Image credit: Sara Monika/Getty Images)

If your best friend is determined to turn her apartment into a greenhouse, gift her a monthly subscription to Horti (opens in new tab). Each box with comes a plant, information on how to keep it alive, and a pot to keep it in.

SHOP IT (opens in new tab)

Fresh Flowers Every Month

Woman receiving bouquet of flowers

(Image credit: Getty Images)

A fresh bouquet of flowers makes for the perfect addition to any room. Send your loved one the gift of fresh flowers with BloomsyBox (opens in new tab), a monthly subscription that sends colorful blooms right to your front door. Each bouquet contains 18 to 32 stems and arrives within five days to ensure maximum freshness. 

SHOP IT (opens in new tab)

Digital Gifts for Anyone on Your List

A SkillShare Membership

A smiling woman using a tablet computer

(Image credit: Lumina Images)

Know someone who's always trying their hand at something new? A Skillshare membership (opens in new tab) will help them figure out what to tackle next. You can choose from a three or six-month membership plan and gifts can be redeemed over time, so there's no rush for them to figure out what they want to try.

SHOP IT (opens in new tab)

A Monthly Candle Subscription

A woman lighting a candle with a match

(Image credit: Stephen Swintek/Getty Images)

NEST New York (opens in new tab) offers two different six and twelve-month subscription services. One includes a different candle delivered right to their door every month, while the other includes a candle and a reed diffuser. The candle-lover on your list is going to thank you.

SHOP IT (opens in new tab)

A MasterClass

A woman sits on a kitchen counter with her laptop

(Image credit: Westend61/Getty Images)

Some of the world's best in comedy, photography, filmmaking, cooking, and more are sharing the art of their craft over on MasterClass. (opens in new tab) The streaming platform offers videos from these creators that you can watch to learn more. Right now, the service is offering a deal where if you buy one annual membership, you'll get one free.

SHOP IT (opens in new tab)

Get Them Organized

A woman sits with a mug of coffee, a pen and a blank journal page

(Image credit: MundusImages/Getty Images)

Every month, this service from Silk + Sonder (opens in new tab) delivers a box designed to boost your creativity while keeping you calm. Each box includes a journal, habit tracker, a calendar spreads and a year of their monthly issues. The pieces are modeled after bullet journals, so you'll look cute while keeping your life in check.

SHOP IT (opens in new tab)

A Fun Date

Couple smiling and cooking together

(Image credit: Getty )

Give your couple friends something unique to do on their next date night with Happily's Datebox (opens in new tab). Each box contains a date night based on the couple's personalities, likes, and dislikes. Dates include cooking classes, wine tastings, and arts and crafts. 

SHOP IT (opens in new tab)

The Gift of Sleep

A woman lays in bed asleep

(Image credit: LaylaBird/Getty Images)

A better night's sleep looks good on everybody. Calm (opens in new tab) is here to make that happen. Whether they want to get lulled to sleep by Harry Styles every night or simply need help winding down after a long day, any person on your list would love a gift card.

SHOP IT (opens in new tab)

Gift a Getaway

A log cabin next to a lake surrounded by trees

(Image credit: coryz/Getty Images)

Got a friend or couple who could really use a few days away in a sweet mini-home that's surrounded by nature? Getaway (opens in new tab) offers gift cards worth up to $500 so you can help them get out of town.

SHOP IT (opens in new tab)

An Interior Design Service

A woman hangs a decorative piece on the wall of her home

(Image credit: Alina Nechaeva/Getty Images)

It's time help your friend spruce up their space. This gift from Modsy (opens in new tab) pairs your friend with an expert interior designer to bring their design dreams to life. You can choose from single or multi-room packages.

SHOP IT (opens in new tab)

A Sentimental Keepsake Book

A family huddle together to view a tablet computer screen

(Image credit: laflor/Getty Images)

This gift from Storyworth (opens in new tab) creates a customized memory book, so it's perfect if you're spending time away from your loved ones this season. Every week, Storyworth sends your family member a question, and they answer with a memory or anecdote. At the end of they year, they receive a bound book of all the memories and stories that were shared.

SHOP IT (opens in new tab)

A Family History Lesson 

three generational family

(Image credit: Getty Images)

Ancestry is the coolest way to learn more about yourself and where you come from, making it the perfect gift for anyone who's curious about their family tree. Choose from three different tiers—U.S., worldwide, and All-Access, which includes military records—and either gift a 6-month subscription or a year. 

SHOP IT (opens in new tab)

The Gift of Relaxation

Woman with headphones relaxing

(Image credit: Getty Images)

After the year everyone went through in 2020 (and let's be honest, 2021 too), your loved one could probably use a little extra R and R. Headspace (opens in new tab) is an app that provides guided meditations, breathing exercises, and sleep tracks. 

SHOP IT (opens in new tab)

A Year of Exploring Nature

Woman hiking through forest with backpack on

(Image credit: Getty )

If your friend is a nature lover, the National Parks Annual Pass (opens in new tab) is a no-brainer gift. For $80, the pass allows entrance into over 2,000 federal recreation sites, meaning your loved one will never have a shortage of nature to explore. 

SHOP IT

A Massage 

Woman laying on her stomach getting a massage

(Image credit: Getty Images)

After these last few years, everyone on your Christmas list could use some self care. With a Massage Envy gift card, that could be in the form of a personalized massage, facial, stretching session, or facial. There's over 1,000 Massage Envy locations across the U.S., so you really can't go wrong with gifting some much-needed TLC. 

SHOP IT

An Old-Fashioned Greeting Card

woman opening pink letter

(Image credit: Getty Images)

Sometimes the most simple ideas are the way to go. Forget email if you're planning on sending out holiday cards. Instead, send a letter through snail mail with Postable. Simply choose a card from their hundreds of options and write a message, then Postable will send your recipients a request to input their mailing address and take care of shipping. 

SHOP IT

An Uncommon Experience

happy black women opening up box

(Image credit: Getty Images)

If all else fails on this list, gift your loved one an Uncommon Experience. Activities range from Scandinavian baking to astrology charting to painting, so there's bound to be something that tickles your friend's fancy. Experience gifts come with a class led by an expert instructor and everything you need to do the activity. 

SHOP IT (opens in new tab)

Bianca Rodriguez
Editor

Bianca Rodriguez is the Fashion & Luxury Commerce Manager at Hearst Magazines, covering fashion, beauty, and more for Cosmopolitan, Elle, Esquire, Harper’s BAZAAR, and Town & Country. She likes lounging about with a good book and thinks a closet without platform sneakers is a travesty.

With contributions from