Goodbye airbrushing, hello reality!
On the heels of an industry-wide epidemic of over-retouching (cue the missing limbs and unrealistically thin figures), professional-turned-consumer cosmetic brand, Make Up For Ever, has unveiled a new spring ad campaign devoid of any Photoshop tricks. That means, what you see is what you get, and to prove it, the images have been certified by a notary public, so there's no question that they're legit.
The campaign designed to emphasize that women can look their best without the use of digital enhancements promotes the line's new HD Invisible Coverage Foundation to achieve a flawless appearance. OK, so they've obviously chosen young, beautiful, and impeccably-complected models, but if we can look half as good as they do, we're definitely on board!
Check out the Make Up For Ever site, and watch the behind-the-scenes videos for more.
Tell Marie Claire: What do you think on the campaign's message? Share your thoughts in the Comments section below!