2024 Is Off to a Skincare-Centric Start

New January launches promise a hydrated, healthy complexion.

best new january beauty products
(Image credit: Future)

While I’m not so into New Year's resolutions, I do like to think of January 1st as the ultimate reset button—especially when it comes to my beauty routine. It’s the day when I make the decision to start fresh, restock my empties, organize my shower set up, and give my brushes a (long overdue) clean. Thankfully, the beauty industry is aligned, dropping new products across every category this month.

I’ve discovered a handful of new skincare staples—including but not limited to Shani Darden’s incredibly hydrating new serum, Ilia’s milky, silky toner launch, and 111Skin’s innovative wrinkle-fighting overnight retinol patches. My makeup routine experienced a little zhuzh, with Anastasia Beverly Hills’ new velvet matte lippie becoming a fast favorite. That’s just the start of my 2024 switch ups. 

I’m not the only editor on the team that’s been busy with beauty launches. Beauty Director Deena Campbell found herself obsessing over Goldfade’s MD Eye Defy Radiance Restoring Eye Treatment, while Beauty Writer Gabrielle Ulubay found a new go-to in Ole Henrickson's latest drop. To get the scoop on the best January beauty launches, read ahead. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender.