The 14 Best Beauty Launches of October 2023, According to Marie Claire Editors

Your new routine awaits.

best beauty launches in october
(Image credit: Future)

A new month means new beauty products. Despite the constant cycle of new hair, makeup, and skincare products, October launches bring an extra level of excitement. With a chill coming into the air and winds picking up, it’s time for a complete skincare makeover (heavier creams and added hydration will come to forefront) and a makeup transition (say hello to deeper fall shades). You’ll probably want to give your hair an extra boost of moisture while you’re at it. 

The good news: The best brands in the business know the drill, and have served up Fall-approved products on a silver platter. Naturally, the Marie Claire editors have tested and tried nearly every new drop in order to discover which items deserve a spot in your beauty stash. To get the full breakdown on what products our editors are loving, scroll ahead. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.