The 2024 Fragrance Awards
Introducing our first–ever list spotlighting this year’s best scents and perfumes.
It took months of spritzing, spraying, and smelling. There were days of debates over notes of vanilla and endless testing over how long those long-lasting hints of jasmine and sandalwood actually were. We showed up to meetings and dates and sat shoulder–to–shoulder on trains, and took notice: Was the musk too overpowering? Did the gardenia garner glances? Did the layers of wild berries disappear in an instant? But it was worth it to bring you Marie Claire’s first annual Fragrance Awards.
The winners represent our choice for best of the best; a selection of timeless classics and exciting newcomers. And so whether you subscribe to the signature scent ethos and are just browsing or like to mix up your fragrance based on your mood you’ll find these picks have one thing in common: They all smell really, really good.
Best New Fragrance
Sweetness from flowers, peach, and vanilla is warmed by creamy sandalwood and white musk.
Best Parfum
This fragrance was designed to embody the emotion of optimism and the smell of a perfect day.
Best Overall Women’s Fragrance
Sensual and delicate are the most accurate descriptor for a blend of gardenia and musk.
Best Eau de Toilette
Described a floral amber rose blend, wild berries add a fizzy sparkle.
Best Men’s Fragrance of All Time
Transport yourself to the Mediterranean Sea with spritz of this sun-drenched aquatic scent.
Best Fragrance Packaging
This custom-designed box is made from sustainably sourced white ash with a red oak finish.
Best Fragrance Gift Set
Holiday season is upon us, and a set of five olfactory blends is always an appreciated gift.
Best Unisex Fragrance
An art deco bottle from The Liquors Collection is the perfect case for a fragrance featuring cognac oil as a top note.
Best Women’s Fragrance of All Time
Noses will tingle with notes of vanilla and coffee for hours on end.
Best Overall Men’s Fragrance
Confident and contemporary, you'll be met with a light scent epitomizing a successful, driven man.
Most Innovative Fragrance
An unexpected, jammy blend of pear, vanilla, and peach are scientifically proven to boost joy.
Best Fragrance Collection
Whether Wild Fig, Palo Santo, Tiare Flower, or Tunisian Neroli is on tap, a comforting sensation can be expected.
Best Floral
Smells like the perfect bouquet of fragrant red roses, balanced with notes of wood and musk.
Best Woody
A unisex fragrance that combines warm notes of wood, spice, and amber.
Best Aquatic
This take—using musk made from organic sugar–cane alcohol—is a twist on the brand’s classic fragrance.
Best Oud
With exotic monoi, ylang ylang, and pineapple notes, this perfume not only smells delicious, its scent also lasts.
Best Earthy
An afternoon in an English tea parlor was the inspiration behind this blend.
Best Fresh
A spray on your wrist conjures up days spent on the beach, enveloped in clean, salty, ocean air.
Best Fruity
This small–batch, unisex fragrance of ripe fig, iris, and coconut milk, is an upgrade on the plummy scents of your youth.
Best Spicy
When you want to make a statement, reach for this sweet–spicy blend of pink pepper and cardamom.
Best Musk
Hints of coconut water and rose are subtle, but make a big impression.
Best Citrus
Spritely notes of grapefruit leave you smelling sweet while invigorating your mind.
Best Designer Overall
A classic fragrance that consists of not just one note of vanilla, but three.
Best Designer Unisex
The smells of patchouli, vetiver, and jasmine will make you feel like you’re spraying the wild winds of the desert on your skin.
Best Men’s Designer
Citrus and cedar are at the heart of this fan–favorite.
Best Women's Designer
In a pretty bottle sealed with a bow, the scent of this fragrance can best be summed up as: happy.
Best Women’s Niche Fragrance
Warm and inviting, with scents of black tea.
Best Unisex Niche Fragrance
A sweet celebration of caraway, cardamom, saffron, and orris.
Best Men’s Niche Fragrance
Tap into spiritual energy with the light freshness of ginger and ambery notes.
Best Overall Niche Fragrance
Notes of pine needles, wild rosemary, and thyme conjure soothing feelings of being in a forest.
Best Diffuser
Flip the reeds weekly for a sparkling citrus scent that lasts for months.
Best Room Fragrance
This plant–based spray brings the earthy, sweet smells of a summer garden into your home.
Best Home Cleaning Fragrance
Your counters will be clean and smell like sweet cardamom and cinnamon after using founder Courteney Cox’s signature scent.
Best Fabric Care Fragrance
This jasmine scented all–purpose detergent is formulated with bio–based ingredients.
Best Candle
Tangy citrus may be the primary note of this natural wicked candle, but Goji berry and mango are close seconds.
Best Essential Oil
Dry vanilla and orchid come together to create an exotic atmosphere.
Best Scented Body Spray
This mix of sandalwood, pink pepper, and jasmine works wonderfully as an all–over spray.
Best Scented Deodorant
The plant–powered formula goes on clear and smells of softly scented violet.
Best Scented Body Oil
Hydrate your skin with argan, jojoba, and vitamin E, while citrus and gardenia leave a delicately sweet scent.
Best Hair Fragrance
A spritz of this non-drying hair formula–a blend of bergamot, yuzu, and lemongrass–provides an instant pick–me–up.
Photographs: Evan D'Arpino
This story appears in the 2024 Changemakers Issue of Marie Claire.
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Deena Campbell is the Beauty Director of Marie Claire where she oversees all beauty and health content on all platforms. Deena is a leader who is passionate about driving conversations on beauty topics, and is particularly dedicated to ensuring BIPOC feel seen and that their stories are told. Deena joined Marie Claire after a decade-long career as an editor in print and digital media. Before joining the brand, she managed editorial content for L’Oréal owned Makeup.com and Skincare.com where she led and developed a team of beauty editors and edited their contributions. She also crafted and successfully executed comprehensive brand strategies that resulted in brand growth and differentiation, a skill she currently brings to Marie Claire.
In 2015, she launched Essence.com’s hair channel where she received Time Inc.'s Henry R. Luce Award, shortly before joining Allure.com’s staff as Senior Beauty Editor. Along with her editorial positions, she also consulted on content and marketing strategies for beauty companies including DevaCurl and Dove, and has appeared at various speaking events and live television segments. Her writing has appeared in The New York Times, Byrdie, SELF, Refinery29, Teen Vogue, and a host of others. She graduated with a Bachelor of Arts in Journalism from the University of Pittsburgh and lives in New Jersey with her husband and two children. You can find her on Instagram at @deenacampbell.
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