How to Choose the Right Foundation If You're Suuuuuuper Pale
And don't worry, you can contour too.

The temptation to pursue a sun-kissed Beyoncé or J.Lo glow will always be there, but for those of us with ultra-pale complexions, it's but a dream.
This realization—married with increased sun damage awareness and a slew of alabaster stars such as Rooney Mara, Krysten Ritter, and Emma Stone opting out of faux tans—is making it easier and easier to embrace a natural, Casper's-got-nothing-on-me visage.
This said, it doesn't make the challenge of evading chalky, clown-like territory when choosing a foundation any less daunting. So, to ensure pale women everywhere are putting their most luminous faces forward amidst the dull winter weather, we looked to celebrity makeup artist Fiona Stiles for her quick and dirty tips.
In pursuit of a flawless finish, one must always make the all-important decision of powder versus liquid. While the former may seem suited to milky-white complexions, if your skin is dry forget it. Plus, it makes it that much harder to achiever the ever-desired, lit-from-within look.
"I prefer a luminous liquid foundation as paler skin tones can often be more on the dry side," explains Stiles. " The more luminous it is, the less ghostly the complexion will appear as anything too matte reads 'goth' very quickly."
Try: Bobbi Brown Luminous Moisturizing Foundation, $47; bergdorfgoodman.com or Nars 'All Day' Luminous Weightless Liquid Foundation, $48; nordstrom.com.
Test a shade on your body
Foundation is primarily for your face, but all is lost if its one shade, and your body is another. The best rule of thumb? Test it on your limbs. "I'll put the foundation on the inside of my arm or the back of my hand and walk around for a bit to see if it oxidizes," she says. "If it remains neutral then I know I have a good match."
Pay attention to undertones
In general, fair skin either has pink or yellow undertones. Identifying which you possess is the easy part—the hard part is making sure that it doesn't lean too far one way.
"Anything with too yellow of an undertone will read as very sallow if you aren't careful," says Stiles."When in doubt go with the most neutral shade you can find."
She finds her happy medium by keeping one pale foundation in a very neutral "bone" shade and one with a hint of pink in her kit to match either undertone.
Use two different *neutral* concealers
"Find one shade for under the eyes and another for covering blemishes," she instructs. "They'll be doing different jobs so you'll need different shades; something with a touch of peach for under the eyes to counteract the blue/purple tones and something more neutral to cover blemishes."
Try: Laura Mercier Secret Camouflage in "Very Fair Skin Tones", $34; bergdorfgoodman.com or Kevyn Aucoin The Sensual Skin Enhancer in SX 01, $48; beauty.com.
Contour, but do so cautiously
"Pale women get to contour, too!" insists Stiles. Since fair skin reveals all of the undertones in in color cosmetics so easily, she recommends using a cream contour verses a powder so you can blend it out more into the foundation.
"Neutral is key since anything too orange will read as really orange, so a contour that has grayish tones will be more believable and undetectable," she adds.
Try: Cover FX Contour Kit in N Light, $48; sephora.com.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Body Language Expert Says Kate Can't "Mask Her Emotions"
"We also saw William...mirroring the same emotions as Kate."
-
Kate Middleton's Earrings Pay Tribute to Queen Elizabeth II
Catherine made sure the late monarch's presence was felt at the prestigious event.
-
Louis and George Are Having a Ball at Trooping the Colour
Their matching outfits are simply the icing on the cake.
-
The Buzzy Westman Atelier Super Loaded Tinted Highlighter Makes Me Feel Part of the One Percent
It's worth every penny, and lasts for *so* long.
-
NARS Just Dropped a Lip Oil Shade Inspired by the South of France and I’m Living for the Glow
The kind of bronze shimmer that transports you to the French Riviera.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically Flawless
Hours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer Glow
My favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the Hype
It passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-Parties
The behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup Collection
Hot girl certified.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the Vacation
Patrick Ta's newest drop gives a vacation glow without the vacation.