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    1. Beauty
    2. Skincare

    Your Next Favorite Body Lotion Might Be In the Drugstore Aisle

    Dry skin, in this economy?

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 30 January 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    a woman with glowing skin surrounded by drugstore body lotion bottles
    (Image credit: Getty Images)
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    Over the past year, I’ve undergone a sort of body care renaissance. I’ve gone from not being interested in the category at all to having a full, multi-step routine that I do every day. Part of this new lease on the category is that formulas have become significantly more sophisticated, and many of them are now easily accessible at the drugstore.

    Lotions in particular are one category I often avoided (yes, I used to walk around ashy under my clothes, sue me), simply because many of the ones I grew up using were super watery yet still left a gross stickiness—it was a sensory nightmare. After about a decade, stepping back into the drugstore to see lotions that truly rival some of my more high-end formulas made by heart (and body care cabinet) expand 10 times over.

    If you’re like me and stuck in the arctic tundra that is New York City right now, you’re probably running through your moisturizing body care products at the speed of light. I refuse to let this weather strip my moisture, the way it’s taken my tan (and my joy), so if your only goal is to make it through the next few weeks with your skin looking supple, glowy, and hydrated, keep reading for the best drugstore body lotions to help you do just that.

    Olay Super Serum Hand & Body Lotion for Dry Skin, 24hr Long Lasting Hydration, 5+ Ingredient Complex for Bright Even Firm Luminous Skin, Sweet Vanilla & Soft Wood Scent, 18.5 Fl Oz

    Olay
    Super Serum Hand & Body Lotion for Dry Skin
    $15$13
    SHOP NOW

    I raved about the serum body wash just a few short days ago, and I’m back again to talk about the body lotion from the same line. Not only does it smell delicious, but it also contains active ingredients like AHAs to exfoliate and niacinamide to brighten and firm the skin over time, which is especially important for people with dry, crepey skin.

    Lubriderm Fragrance Free Daily Moisture Lotion + Pro-Ceramide, Shea Butter & Glycerin, Face, Hand & Body Lotion for Sensitive Skin, Hydrating Lotion for Healthier-Looking Skin, 24 Fl. Oz

    Lubriderm
    Fragrance Free Daily Moisture Lotion + Pro-Ceramide
    $15$11
    SHOP NOW

    This is a product I have gatekept for well over a year, but I think it’s time. This lotion, of course, has ceramides, but it also contains glycerin, shea butter, and even oat kernel oil, all in a formula that sinks into the skin with ease. On top of all that, it smells like fresh linens. If I could give this a million stars, I would.

    Vaseline Intensive Care Moisturizing Body Lotion With Cocoa Butter Cocoa Radiant

    Vaseline
    Cocoa Radiant Intensive Care Moisturizing Body Lotion
    $8
    SHOP NOW

    The Vaseline Cocoa Radiant line is my jam (those body oils? Chef’s kiss). The formula is comprised of ingredients like cocoa butter and lipids, which are great for helping with moisture retention. It’s perfect for braving the cold without worrying about reapplying constantly.

    Tukumã Hydrating Body Lotion – Deep Moisture, Hyaluronic Acid Boost, Vegan

    Natura
    Tukumã Hydrating Body Lotion
    $34
    SHOP NOW

    Since I don’t live in Brazil (rude), I like to pretend I do when I use this lotion. It’s lightweight on the skin and made primarily of Tukumã butter, a natural emollient rich in fatty acids. In short, it creates a fantastic protective layer over your skin without feeling like there’s actually a layer of product on your body.

    Jergens Shea and Cocoa Body Butter Scented - 8.5 Fl Oz

    Jergens
    Shea and Cocoa Body Butter Scented
    $8
    SHOP NOW

    Another immaculate find for under $10 is this body butter from Jergens. It’s not as thick or occlusive as my actual butters, but on the body, it feels like a very rich lotion. That being said, it’s extremely easy to spread, and it sinks in immediately.

    Vanicream Moisturizing Cream for Sensitive Skin With Pump - Unscented - 16oz

    Vanicream
    Moisturizing Cream for Sensitive Skin
    $14
    SHOP NOW

    Dermatologists everywhere recommend and use Vanicream (seriously, one of them just told me this last night, and I’ve been prescribed the same cream by one of my dermatologists). It’s moisturizing, noncomedogenic, and sinks in quickly, and the massive tub will take months to get through.

    Nivea Essentially Enriched Dry Skin Body Lotion With Almond Oil Scented - 16.9 Fl Oz

    Nivea
    Essentially Enriched Dry Skin Body Lotion
    $8
    SHOP NOW

    If you love a lotion that leaves you with a gorgeous glow, look no further than this Nivea Essentially Enriched Dry Skin lotion. If I have any events where I have some skin showing, this was likely the base used.

    Bio-Lipid Restoring Body Lotion

    Naturium
    Bio-Lipid Restoring Body Lotion
    $16
    SHOP NOW

    Omega fatty acids, shea butter, and B vitamins are all packed into this popular pick from Naturium. At under $20, it’s a luxurious formula that sinks into the skin with ease, no greasy residue in sight. (Pro tip: the body butter from this line is also phenomenal.)

    Intensive Moisturizing Lotion - 8.0 Oz

    CeraVe
    Intensive Moisturizing Lotion
    $18
    SHOP NOW

    Not only does this Cerave option have ceramides, but it also boasts urea, which is basically the Rolls-Royce of hydrating ingredients. On top of this, it has a controlled-release delivery system that ensures the moisture benefits last all day.

    Daily Moisturizing Body Lotion

    Aveeno
    Daily Moisturizing Body Lotion
    $13
    SHOP NOW

    For anyone who is eczema-prone, Aveeno’s Daily Moisturizing Body Lotion is for you. Its star ingredient is prebiotic oats, which are fantastic for calming inflamed, irritated skin.

    Gold Bond Healing Aloe Hand and Body Dry Skin Lotion - 24oz

    Gold Bond
    Healing Aloe Hand and Body Dry Skin Lotion
    $13
    SHOP NOW

    Gold Bond’s healing Aloe line is another great option for people with sensitive skin. Aloe, antioxidants, and vitamin E all work together to keep moisture in the skin, plus the formula is non-greasy and hypoallergenic, too.

    Eucerin Dry Skin Intensive 10% W/w Urea Treatment Lotion - 250ml

    Eucerin
    Dry Skin Intensive 10% Urea Treatment Lotion
    $28
    SHOP NOW

    Another fantastic option is Eucerin’s Urea Repair Plus. It features that golden ingredient, urea, which is also great for skin conditions like eczema, and will offer immediate relief and moisture that lasts for hours. Still, if you want to reapply, rest assured that your skin won’t feel tacky and greasy.

    Triple Moisture Herbal Whipped Body Creme - 17.0 Oz

    Hempz
    Triple Moisture Herbal Whipped Body Creme
    $23
    SHOP NOW

    I know we’re talking about winter right now, but I would be remiss not to mention one of my favorite formulas for the summertime. Hempz’s Triple Moisture Herbal Whipped Body Creme is a lightweight formula that you might think disappears upon contact with the skin. What actually happens is that it sinks in immediately but moisturizes for hours—your skin will feel soft to the touch, even if it’s the only moisturizing product you use that day.

    Why Trust Marie Claire

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    Ariel Wilson
    Ariel Wilson
    Social Links Navigation
    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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