I Tried Purple Color-Correcting Toothpaste and It Really Does Work



Over the past few years, I've learned a ton of different tricks for using makeup to color correct: slathering green concealer on my face to counter redness, sweeping navy eyeshadow on the lids to make my eyes brighter, and coating my lips in clear gloss with blue undertones to make my teeth appear whiter. Color theory is such a powerful tool and when I learned of a purple-hued toothpaste for whitening, I needed it in my medicine cabinet like yesterday.

PopWhite is the brainchild of a pro makeup artist and dental scientist, both of whom wanted to created a natural toothcare line with purple color-correcting technology to gradually whiten teeth. What sets it apart, aside from its purple hue, is its lack of peroxide, a bleaching agent you'll find in most whitening products that can be harmful in excess. A safer, gentler alternative, I was totally on board for a two week trial. After all, violet shampoo has done wonders for keeping my blonde dye jobs brass-free.

The Test Drive

So for 14 days, in the morning and at night, I brushed my teeth with PopWhite's Whitening Primer + Toothpaste, as well as used their Whitening Toner + Oral Rinse, using my beloved electric Goby Tooth Brush. Two concerns I had from the get go were that I 1) wouldn't like the taste and 2) it'd turn my mouth purple as if I'd been popping grape-flavored Jolly Ranchers all day. As for the former, it wasn't as minty as my normal drugstore toothpaste, but it was 100% tolerable. The same goes for the mouthwash. And my tongue post lavender mouth cleanse? It was, in fact, purple. But only for a few minutes and then it went away.

Results-wise, I started noticing a difference in my teeth after about a week. It was subtle, but my coffee addiction and predilection for red wine was less obvious i.e. my smile was a little whiter and brighter–especially when I wore a lip color. And after two weeks, I really saw a difference, the boost it gave my go-to red, MAC's Ruby Woo, as the benchmark. It didn't make my computer-paper white per se, but I liked it that way. I was also pleased that there was no weird sensitivity either, which is something I've struggled with in other whitening treatments.

All in all, I have a new color-minded essential to add to my beauty routine and I'd recommend this stuff to anyone looking to give their smile some peroxide-free whitening love.

PopWhite Whitening Primer + Toothpaste and Whitening Toner + Oral Rinse, $26; popwhitesmile.com.

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