U Beauty’s Plasma Lip Compound Now Comes in the Perfect Fall Shades

The celebrity-loved product is available in 12 different colors.

u beauty lip plasma
(Image credit: U Beauty)

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Chapped lips have long been my status quo. I deal with a peeling-dry-bleeding situation in the summer months, so when the colder weather and wind set in, you can imagine my persistent discomfort. I’ve tried lip balms and hydrators ad nauseam, going through moisturizing glosses, overnight masks—you name it, I’ve used it. There are certainly a few that I keep in my rotation, but without a shadow of a doubt, my everyday go-to is U Beauty’s Plasma Lip Compound.

I was first introduced to the juicy, high-gloss formula back in 2022. At the time, it was a one sku wonder, available exclusively in a clear, shiny gloss. Since then, the brand has had a series of seasonal drops to introduce tinted variations. First came the OGs: Fawn, Rose, and Cassis—a series of nudes that work across skin tones. Then the Fall shades: Bellini, Flush, Lady, and Sunset. Those were followed by what I like to think of as "bonus" shades: Orchid, Poppy, Fig, and Sable, which in my opinion are more winter-y in nature. 

The Colors

Naturally, Rose is my favorite—my happy place lives in the pinky-nude territory. However, the Fall shades (yes, all four of ‘em) caught me by surprise. I’ll be honest, even though these lip treatments are sheerer in nature, the pigment is pretty true to the color on the bottle. For a gloss, the payoff is intense by all normal standards, which I’m particularly grateful for given my aversion to lipstick. 

Bellini, a champagne coral, is my most-used. It’s a hyper-flattering shade and I’m not exaggerating when I say that it makes my eyes and skin look brighter. Flush, a tango pink, is the closest I can get to a summer pink while still maintaining my cold weather identity—it’s bright, fun, and bold. I like to think of it as the statement gloss (the pigment is bright) for Fall. Then come the barely-there duo: Lady, a warm nude mauve, and Sunset, a shimmery, toasted caramel. I keep one in my bag and one in my desk drawer—both compliment every makeup look and color palette. 

The remaining four hues are deeper and bolder in nature. While they span red, purple, and brown undertones, each has a vampy aesthetic that’s perfectly in line with the season’s makeup trends.

U Beauty Lip Plasma

(Image credit: U Beauty)

The Formula

Just like the OG Lip Plasma, all of the tinted formulas are infused with the same deeply hydrating formula. Powered by the brand’s proprietary SIREN Technology, which provides a concentration of ingredients right where you need it, the lip treatment helps increase hydration, boost volume, smooth over fine lines, and help boost collagen. The ingredients feature the usual suspects: Hyaluronic acid, ceramides, shea butter, and beeswax, all of which are intent on providing nourishing hydration. The clinical tests tout impressive claims: The Lip Plasma boosts collagen and elastin, increases softness, and improves lip fullness and hydration over time. 

As someone who uses this formula multiple times a day for the greater part of the past year, I can confirm its impressive powers. My lips have genuinely never felt more nourished, looked less chapped, or felt softer and smoother—even without product. 

The Wear

Just a single pea-sized dot coats my entire lips with a glowy sheen of gloss that has a silky slip and reflective glow. The pigment is more intense than any other glosses in my rotation and the high shine factor looks reflective as opposed to sticky or watery. The consistency of the Plasma is more weighted than most, but it does absorb fairly quickly. I find myself reapplying after a meal or a few hours spent doing daily activities. But even when the formula's color and tackiness dissipate, the hydration lasts for hours.

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.