Walking into The Wing's new SoHo location is practically entering a Pinterest dream—color-coordinated bookshelves (hosting works exclusively by women authors), retro light fixtures, plush seating, natural light, gingham shower walls, and perhaps the most fitting: a neon light shining the words, "No Man's Land."
Founded by former political publicist Audrey Gelman and businesswoman Lauren Kassan, The Wing has curated a co-working space and community club of over 1,500 professional women to work, create, and collaborate. As they prepare to enter their second year, Gelman and Kassan have *officially* opened the doors of The Wing's second location in SoHo, and it's a feminist heaven (no, really—it's completely designed by women).
The 10,000 square-foot SoHo space (three times larger than the original NYC Flatiron location) includes half-a-dozen phone booths for private calls, a beauty room, a breastfeeding room (!), showers, a café, a nap room (!!!), and open areas for lunch meetings and other collaborations. The aesthetic represents the community vibe, which is described as "a coven, not a sorority" via The Wing's Instagram.
"There’s something powerful about the idea of large groups of women gathering together," says Gelman. "There’s a lot of magic that gets created in this space with women meeting each other for the first time...it feels magical."
Gelman continues, "With this new, much larger space we can have so many more members, which we’re so excited about. We’re definitely looking closely at new categories of membership. We’ve had a lot of women that have been on our waitlist for a while."
This waitlist spans over 8,000 women—resulting in a selective application process aimed to create professional as well as racial and ethnic diversity. Membership currently costs $215 per month for access to one location, and $250 per month for access to all current and future Wing locations.
"I think a lot of the women who joined in the beginning were friends and friends of friends so they were around our age, but we have a ton of members joining who are from different generations—they’re starting their second career or working on new projects," explains Gelman. "It’s really important that members wouldn’t normally meet outside of these four walls," adds Kassan.
A photo posted by on
Aside from providing a workspace for women, The Wing has held voter registration events, hosted speakers such as New York Senator Kirsten Gillibrand, and even created an event called "Fuck Harvey Weinstein" following the news of over 30 women coming forward about the years of sexual assault, harassment, and unwanted advances from the Hollywood producer. Select events are open to non-members, and it's encouraged for current members to bring guests to experience the space and the programming.
Perfect Friday inbox ping courtesy of @_thewing_ I've nothing more to add pic.twitter.com/ic1w85A5cPOctober 14, 2017
For women eager to join but concerned about the waitlist, The Wing SoHo will eventually be one of four locations—with plans to open in Brooklyn and Washington, D.C.—in hopes of providing more inclusion for members. Gelman has *even* hinted at potentially expanding outside of the U.S. one day.
"Our ultimate goal is to watch communities of women grow. We have two members who just started a law firm together who met here for the first time. We have members who have never met before that are planning trips together, women who have a potluck dinner every Sunday night at each person’s house...that’s the part of it that’s really amazing to watch and we’re so passionate about," she says. "We’re excited to continue facilitating these connections between women, meeting a lot of new faces, and growing our community."
A Complete Look Inside The Wing's New SoHo Location
The Wing SoHo officially opens October 30. For more information on The Wing and applying for membership, visit their website.
Nordstrom's Cyber Monday 2021 Sale: Our Picks
One of the biggest sales of the year has begun!
By The Editors •
The Iconic Le Creuset Dutch Oven Is On Major Sale
It's so pretty!
By Julia Marzovilla •
The 70 Best Gifts for Dogs, Dog Owners, and Dog Lovers In 2021
You're not a regular dog mom, you're a cool dog mom.
By Jenny Hollander •
Power Players Build on Success
"The New Normal" left some brands stronger than ever. We asked then what lies ahead.
By Maria Ricapito •
Don't Stress! You Can Get in Good Shape Money-wise
Yes, maybe you eat paleo and have mastered crow pose, but do you practice financial wellness?
By Sallie Krawcheck •
The Book Club Revolution
Lots of women are voracious readers. Other women are capitalizing on that.
By Lily Herman •
The Future of Women and Work
The pandemic has completely upended how we do our jobs. This is Marie Claire's guide to navigating your career in a COVID-19 world.
By Megan DiTrolio •
Black-Owned Coworking Spaces Are Providing a Safe Haven for POC
For people of color, many of whom prefer to WFH, inclusive coworking spaces don't just offer a place to work—they cultivate community.
By Megan DiTrolio •
Where Did All My Work Friends Go?
The pandemic has forced our work friendships to evolve. Will they ever be the same?
By Rachel Epstein •
Your (Not So Official) Guide to Returning to the Office
Allow us to help you you figure out work attire, meetings, and how to get through a conversation with that guy from marketing without letting on that you forgot his name (I want to say it’s...“Rod”? “Rob?” “Rorb?” It’ll come to me eventually.)
By Gabrielle Moss •
What Travel Exec Ruzwana Bashir Wears to Work
The founder and CEO of experiences booking website Peek.com has the chic casual look on lock.
By Megan DiTrolio •