ADAY co-founders Nina Faulhaber and Meg He understand the value of teamwork—it’s what’s helped them build the business from a seven-piece collection of versatile wardrobe basics into the growing, mission-driven brand it is today.
Four years in, the company is entering a new stage: expanding its team, exploring physical retail, and investing in new product categories. Throughout it all, though, Faulhaber and He are determined to keep the brand’s values—sustainability, functionality, the idea of “doing more with less”—central to everything they do, which means ensuring the rest of the team is as committed to them as they are.
The pair met with Natalia Oberti Noguera, founder and CEO of Pipeline Angels, and left with strategies for keeping the company’s culture intact as it scales. Here’s what they took away from the conversation.
He: “It’s always super cool to me speaking with women who are investors and entrepreneurs. Natalia just has such a wide-ranging perspective and works with so many different people and has an incredibly diverse background. We really saw her as being able to add another lens onto our relationship—to shine light onto areas where it was hard for us to see clearly or for us to talk about.”
Faulhaber: “The day we had our mentorship session was really interesting. We were deciding between investors, having board conversations—it was very much one of those crazy days—professionally, work-wise, emotionally, all of that.
“So we came into it in a very raw state, and having that mentorship and accessibility, and the session being at The Wing, where we immediately felt such a mutually-supportive situation and community—it turned into a really productive conversation for that reason, because it was so real.”
On building long-term company culture
Faulhaber: “As founders, we can usually get people really excited when we interview someone or when we’re on a panel or when a customer comes into the office, because they hear the story from us directly.
“But now, we have a lot of people on the team who have started carrying that culture. So when we get panel invitations it’s not necessarily Meg or me—oftentimes it’s Kelsey who does marketing or Millie who does our designs or Eden who does our production—and they’ve been able really to step into that culture carrier role in such a strong way. We love that.”
He: “That’s also true to the context of sustainability. It’s not just about us—it’s also about how can we be sustainable as a team with time and resources. If everyone has the ability to be able to spread that message, then we’re not bottlenecked.”
On the importance of diversity
He: “We also talked about diversity, especially in hiring, and how we only have our background to look at. So it’s often difficult—or impossible, really—for any of us to truly, fully identify with anyone else’s background.
“We talked about the space that we need to—and ought to—hold for other folks and how culture can be the underlying foundation for that. We want to allow people to integrate, but have processes that will help them—and us—continue to grow the culture.”
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Sofia Richie Grainge's Favorite Foundation is On Sale Right Now at Sephora
There's no better time to try them than now.
By Brooke Knappenberger
Makeup Brush Sets for Creating the Perfect Looks
Options for makeup experts and beginners alike.
By Gabrielle Ulubay
Meg Bellamy of ‘The Crown’ Was Nervous to Recreate Kate Middleton’s Iconic Charity Fashion Show Walk
“I would love her to think fondly of it.”
By Rachel Burchfield
Peloton’s Selena Samuela on Turning Tragedy Into Strength
Before becoming a powerhouse cycling instructor, Selena Samuela was an immigrant trying to adjust to new environments and new versions of herself.
By Emily Tisch Sussman
This Mutual Fund Firm Is Helping to Create a More Sustainable Future
Amy Domini and her firm, Domini Impact Investments LLC, are inspiring a greater and greener world—one investor at a time.
Power Players Build on Success
"The New Normal" left some brands stronger than ever. We asked then what lies ahead.
By Maria Ricapito
Don't Stress! You Can Get in Good Shape Money-wise
Yes, maybe you eat paleo and have mastered crow pose, but do you practice financial wellness?
By Sallie Krawcheck
The Book Club Revolution
Lots of women are voracious readers. Other women are capitalizing on that.
By Lily Herman
The Future of Women and Work
The pandemic has completely upended how we do our jobs. This is Marie Claire's guide to navigating your career in a COVID-19 world.
By Megan DiTrolio
Black-Owned Coworking Spaces Are Providing a Safe Haven for POC
For people of color, many of whom prefer to WFH, inclusive coworking spaces don't just offer a place to work—they cultivate community.
By Megan DiTrolio
Where Did All My Work Friends Go?
The pandemic has forced our work friendships to evolve. Will they ever be the same?
By Rachel Epstein