Female Moguls
Mally Roncal, 38
Founder, Mally Beauty
The celebrity makeup artist launched her own eponymous beauty line in 2004.
Biggest mistake: Not being me
"When I was starting out, I wore tons of makeup, short skirts, and high heels. Once, a famous hairdresser pulled me aside at a shoot and told me that everyone was laughing at me. I went home and cried. The next day I came back wearing jeans and no makeup. But I felt like I wasn't doing my thing. That's when I said, 'Fuck it. I have to be who I am.' I probably looked like RuPaul at some shoots. But no matter what, you have to stay true to who you are."