When Ivanka Trump consulted with advertising agencies about her dream of launching a #WomenWhoWork campaign, they told her not to do it—that the idea of working women isn't "sexy" or "aspirational."
Thankfully, Trump willfully ignored them. And her new initiative is aimed at putting an end to exactly that. Well, that, and a few other painfully common misconceptions, like:
- There is such a thing as work/life balance
- Work/life balance only really applies to women, because women are supposed to be raising the children
- "Work" is limited to your actual job
- You're a different person at work than you are at home, with your friends, in your relationship, etc.
None of the above is true, as anyone who's reading this article is acutely aware. "All the women I know, this next generation, they're working hard not just in a professional capacities but really in all aspects of their lives," Trump told GMA this morning. "They're not one-dimensional."
Hear hear! Check out the campaign video below and join the #WomenWhoWork conversation on Instagram—what's your extended job title?
You should also check out:
Is Doing It All the New "Having It All"? A Look at the Changing Face of Women's Careers
Confessions of a Kiss-Ass: How Being "Perfect" Almost Ruined My Career
-
Taylor Swift Styles a Breezy Loewe Dress for a Special Surprise VisitShe made their day.
-
After Season 2's Controversial Ending, Will 'The Devil's Plan' Return for Season 3?Fans have a lot of thoughts about where the Korean reality show should go.
-
Sydney Sweeney Makes (Faux) Fur Work for SummerShe wear anything she sets her mind to.
-
Peloton’s Selena Samuela on Turning Tragedy Into StrengthBefore becoming a powerhouse cycling instructor, Selena Samuela was an immigrant trying to adjust to new environments and new versions of herself.
-
This Mutual Fund Firm Is Helping to Create a More Sustainable FutureAmy Domini and her firm, Domini Impact Investments LLC, are inspiring a greater and greener world—one investor at a time.
-
Power Players Build on Success"The New Normal" left some brands stronger than ever. We asked then what lies ahead.
-
Don't Stress! You Can Get in Good Shape Money-wiseFeatures Yes, maybe you eat paleo and have mastered crow pose, but do you practice financial wellness?
-
The Book Club RevolutionLots of women are voracious readers. Other women are capitalizing on that.
-
The Future of Women and WorkThe pandemic has completely upended how we do our jobs. This is Marie Claire's guide to navigating your career in a COVID-19 world.
-
Black-Owned Coworking Spaces Are Providing a Safe Haven for POCFor people of color, many of whom prefer to WFH, inclusive coworking spaces don't just offer a place to work—they cultivate community.
-
Where Did All My Work Friends Go?The pandemic has forced our work friendships to evolve. Will they ever be the same?
