DKNYPRGirl Will Teach You How to Become Internet Famous

published 20 October 2014

Social media queen, @DKNYPRGirl (who also goes by Aliza Licht, senior vice president of global communications for Donna Karan International) has been lighting up our Twitter feed with funny and relatable tidbits for years now. Start following her, it's worth it.

Now, she's expanding her witticisms past 140 characters to a 288-page book titled, "Leave Your Mark," with advice on landing your dream job, mastering social media and creating your own brand. She explains to WWD (opens in new tab), "If I were writing the book 10 years ago, the idea of personal branding was what people called your reputation. With the advent of social media, people can now really amplify their own personal messages in a way that no one was ever able to do before. I deep-dive into how to do that."

"Leave Your Mark" will be available May but you can follow Aliza Licht on Twitter (opens in new tab) for updates.

Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.