Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Uniqlo x Cecilie Bahnsen
    • Perfume Necklaces
    • The Board Whisperers
    • Choulie
    • Holiday Movies
    1. Culture
    2. Movies

    9 Hidden Feminist Messages in the Marvel Cinematic Universe

    Iron Man's real enemy? Toxic Masculinity.

    By Jenna Pearl
    Published 5 June 2017 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Religious item, Symbol, Logo, Fictional character,
    (Image credit: Design by Monica Park)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    It's no secret that Marvel Studios has received some criticism over the years by feminist fans. (It's 2017, so where is our Black Widow film already?!) But despite being very white guy-centric and nearly always failing the Bechdel Test, the Marvel Cinematic Universe is full of subtle feminist messages. What's more, Marvel manages to pepper them into their stories without sacrificing entertainment or alienating anybody. Shocking! On that note, here's what you might have missed:

    Tony Stark's Arch Enemy Is Toxic Masculinity

    Toxic Masculinity is the widespread belief that the only way to be a "real" man is to repress your emotions, dominate other men, and treat women like disposable sex objects. At the beginning of Iron Man, Tony Stark is the poster boy for Toxic Masculinity—he bullies every man he encounters, womanizes, and drinks away his sadness and loneliness. In most franchises, a character like this is celebrated (cough, James Bond, cough). But Tony? He sees the error of his ways. Throughout the next several films, he develops genuine friendships with other men, settles into a committed relationship, and deals more openly with his deep-seated issues. As an audience we get to see how his life improves as he lets himself be vulnerable.

    Pepper Potts Is a *Feminist* Damsel in Distress

    The problem with damsels in distress isn't that they're women who need help—it's that they're often depicted as having no life outside their relationship to the hero. Pepper Potts is a non-superperson who lives with Iron Man, and as a result, finds herself in a lot of distressing situations. But Marvel makes a point of showing us that this is only one aspect of her life—she's a driven businesswoman with equal power in her relationship with Tony. The audience has a clear idea of the rich life Pepper lives independent from Tony's story, which elevates her from being *just* a damsel in distress.

    Latest Videos FromMarie Claire
    Watch full video here:

    Jane Foster Is a Realistic STEM Researcher

    Well, as realistic as Hollywood is going to get. When you get down to it, Jane's role in Thor certainly plays into a few stereotypes—she takes care of Thor when he crash-lands to Earth, teaches him the ways of American society, and ultimately becomes his girlfriend. But while most studios would have made her a "sexy scientist" (think mini-skirts, cleavage, and more interest in men than experiments), Jane dresses like she works at a college radio station. She's a brilliant physicist who isn't initially interested in Thor for romantic reasons—she just wants to figure out how he travelled from another dimension. (You know, like a real scientist would.) Jane only starts to bond with Thor when he teaches her about said other dimension, and their love is based on friendship and mutual respect.

    RELATED STORY

    Fashion, Collage, Dress, Photography, Style, Photomontage, Art,

    (Image credit: Archives)

    10 Classic Films That Pass the Bechdel Test

    Darcy Is Female Desire Done Right

    Also hailing from the world of Thor is Darcy—Jane's eccentric intern. She is, for all intents and purposes, the comedic relief—and her antics include ogling and pursuing men. Traditionally, when a female character actively expresses and acts on her sexual desire, she's either villainized for it, or victimized as a direct result of it. Darcy, on the other hand, is always firmly one of the good guys and never suffers as a result of being assertive. Considering that she's also a stand-in for many of the young women in the audience, Darcy's treatment in these films sends a subtle yet powerful message about changing attitudes surrounding female sexuality.

    You may like
    • matt damon as odysseus and zendaya as athena standing on a beach in the odyssey The 12 Best Action Movies of 2026 (So Far), From Women-Led Blockbusters to Sci-Fi Epics
    • a collage of book covers of feminist thrillers featuring bright young women carrying lakewood and more 18 Feminist Thriller Novels to Read When Society Feels Like a Horror Show
    • Elizabeth Holmes and Billy Evans walk together outdoors, with Holmes looking toward the camera. Does Elizabeth Holmes’s Fiancé Want to Be Elizabeth Holmes?

    Loki's Real Problem Is the Glass Ceiling

    The world of Asgard values warriors who win battles based on physical prowess, a trait Hollywood traditionally associates with men. Loki is smaller than his peers. His own methods of fighting—including magic (usually associated with women), intellect, and negotiation—are seen as sneaky and dishonest, and he's constantly overlooked by his more "masculine" father. Meanwhile, women are passed over for promotions and seen as "other" by their bosses because they don't always fit into an office environment designed specifically for men. Granted, Loki's story would be more powerful if he had been a female character (and not the villain), but there's a reason women identify so strongly with his struggle. As he says to Thor: "I never wanted the throne—I only ever wanted to be your equal." Too many of us can relate to that.

    Agent Carter Isn't Defined by Her Relationship with the Hero

    Agent Peggy Carter is a determined woman who thrives in a male-dominated industry. She's Steve Rogers's love interest in Captain America: The First Avenger, but also his counterpoint—and the whole purpose of that film is to show that not all heroes are stoic men's men (remember Toxic Masculinity?). Peggy is a woman, but that doesn't stop her from kicking ass and saving the world. In fact, in Captain America: The Winter Soldier, we find out that she had a succesful career and happy life even after losing Steve, making her yet another female character who's defined by more than her relationship with the hero.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Black Widow Is Vital to the Team—Not an Accessory to It

    When movie ensembles only have one woman, she's typically relegated to being the emotional heart of the team—meaning she provides support to her fellow male team members, but doesn't actually do very much to further the plot. But in The Avengers, Black Widow is crucial to the team's success. Without her, Bruce Banner wouldn't have joined the team, they wouldn't have uncovered Loki's plot, Clint Barton would probably be under Loki's spell, and that portal into space would still be open. Take her out of the film, and the good guys don't save the day. And on top of that, she achieves all of this her own way—winning fights with skill, not strength, and out-thinking everybody. (Don't ask me what happened to her in later films. It's... problematic.)

    Captain America Redefines Manliness

    Steve (AKA Captain America before he bulked up) is chosen to be a superhero not in spite of his small stature, but because of it. He's affectionate, expressive, values other people's input, and doesn't feel the need to be in charge. He's able to have deep, platonic friendships with women (without crossing into romance), and deep, platonic friendships with men (without getting all awkward about expressing emotion). Captain America has always been portrayed as the epitome of masculinity, so for Marvel to make him so in tune with his emotional side, so respectful of women, and such a team-player, just shows how much their definition of manhood is changing.

    Bucky Barnes' Objectification Pulls No Punches

    Objectification is obviously a huge issue for women in superhero movies. And Marvel chose to tackle this issue by turning it on its head and objectifying a male character. In The Winter Soldier, Bucky Barnes is turned into a weapon with no agency of his own. He is brainwashed, beaten, and has his memory stripped from him whenever he begins to remember the past and think for himself. It's horrifying, and the filmmakers take time to show how much Bucky suffers and how much his captors simply do not care—since to them, he's a tool. An object. Like Loki, it's sadly no surprise that women relate and sympathize with him.

    RELATED STORY

    Hair, Face, Lip, Eyebrow, Hairstyle, Black hair, Beauty, Long hair, Chin, Forehead,

    (Image credit: Tesh)

    Gal Gadot, Real Life Superhero

    Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    Jenna Pearl
    Read more
    matt damon as odysseus and zendaya as athena standing on a beach in the odyssey
    Movies The 12 Best Action Movies of 2026 (So Far), From Women-Led Blockbusters to Sci-Fi Epics Here's what to watch if you like high-octane entertainment.
    By Abby Monteil
    a collage of book covers of feminist thrillers featuring bright young women carrying lakewood and more
    Books 18 Feminist Thriller Novels to Read When Society Feels Like a Horror Show From nail-biting mysteries to body-horror bestsellers.
    By Sophia June
     
     
    Elizabeth Holmes and Billy Evans walk together outdoors, with Holmes looking toward the camera.
    Movies Does Elizabeth Holmes’s Fiancé Want to Be Elizabeth Holmes? The documentary ‘You Can See Everything’ might be the most disturbing love story to come out of Silicon Valley.
    By Noor Ibrahim
    Orion Pictures president Alana Mayo wears a green sweater dress while posing in front of a New York City intersection.
    Movies The Executive Diversifying Hollywood’s Legacy Alana Mayo isn’t just making movies—she’s making it her mission to champion underrepresented filmmakers.
    By Quinci LeGardye
     
     
    Latest in Movies
    alaska riley miss benny and saturn risin9 pose against a white brick wall in an apartment while taking a photo in the movie club kid
    Movies Meet the Real-Life It Girls Bringing Fierceness—And Heart—to 'Club Kid'
    A young woman and man (Maddie Ziegler as Mae and Graham Phillips as Andrew) lay at the bottom of a Christmas tree surrounded by presents, in Netflix's 'In a Holidaze.'
    Movies It's Time! Here's Every Christmas Movie and TV Special Coming to Netflix in 2026
     
     
    A portrait of filmmaker and author Jane Schoenbrun, next to the cover art for their debut novel 'Public Access Afterworld,' on a background of vertical text.
    Books To Write Their Debut Novel, Jane Schoenbrun Turned to Creepypasta
    Elizabeth Holmes and Billy Evans walk together outdoors, with Holmes looking toward the camera.
    Movies Does Elizabeth Holmes’s Fiancé Want to Be Elizabeth Holmes?
     
     
    Latest in Features
    deep burgundy red nails, côte peachy nude polish, blue and brown metallic star nails, essie dark berry polish, tiger print french tips with gold details, cirque colors muted rosy brown nail polish
    Nails Before Holiday Glitter Takes Over, Let's Talk About The Tiger Print Nail Trend
    collage of november nail trends
    Nails Jewel Tones Mixed With Pastel Polish Is the November Nail Trend I Never Saw Coming
     
     
    green background with holiday gift sets and a christmas tree
    Beauty Spending Under $20 on Holiday Gifts Has Never Looked So Expensive
    alaska riley miss benny and saturn risin9 pose against a white brick wall in an apartment while taking a photo in the movie club kid
    Movies Meet the Real-Life It Girls Bringing Fierceness—And Heart—to 'Club Kid'
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.