Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Celebrity
    2. Royals

    Prince William and Princess Kate Are Ramping Up the PDA Lately, Expert Says

    Is it conscious or subconscious?

    Rachel Burchfield's avatar
    By Rachel Burchfield
    Published 27 June 2023 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Prince William kisses Kate Middleton on the cheek
    (Image credit: Getty)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Once upon a time, the Prince and Princess of Wales for the most part avoided PDA—but times have changed, an expert says, per The Daily Express.

    William and Kate’s PDA has been increasing, body language expert Judi James tells the outlet, including at last week’s Royal Ascot, where Kate put her hand on William’s back, prompting the couple to look at each other before Kate dropped her hand and looks to the ground. Plus, who can forget that cheeky bum pat at the BAFTAs? 

    Kate Middleton playfully taps Prince William's bum at the BAFTAs

    (Image credit: Getty)

    Now some thought that it appeared William was ignoring Kate in the Royal Ascot clip, but James disagrees: “This one fade out probably had more to do with the fact that the couple appeared to be going down some steps and needing to focus,” she says. “Here Kate’s hand goes down to William’s bum. We can’t see if it connects, but as a gesture, the bum pat or touch usually suggests physical attraction or approval.”

    Kate Middleton touches Prince William at Royal Ascot

    (Image credit: Getty)

    Once criticized for not showing each other enough affection—especially compared to generally PDA-heavy Prince Harry and Meghan Markle—“You can pin up a wall full of photos of William and Kate flirting or gazing at each other using the look of love to counter this one moment, and their touch rituals and PDAs seem to be increasing recently, rather than decreasing,” James says.

    Kate Middleton touches the small of Prince William's back

    (Image credit: Getty)

    Now in their twelfth year of marriage and settled into her royal role, Kate is smiling often and comfortable. James says Kate “probably has the best royal smile in the business. Pitch perfect, it stays in place for long periods of time without wilting, and she will often intensify the smile signals to look amused, upbeat, and happy.”

    Kate Middleton is seen touching the small of Prince William's back

    (Image credit: Getty)

    Back in April, William placed his hand on Kate’s waist during a visit to Birmingham. It caught the attention of Jesús Enrique Rosas, also known as “The Body Language Guy” on YouTube, who said it was a good signal for your partner to know consciously and subconsciously that you are there with them “present and in the moment.” He also said the gesture was loving and not controlling, as some may have interpreted it.

    Prince William touches the small of Kate Middleton's back

    (Image credit: Getty)

    Rosas also noticed Kate’s habit of exposing her neck when she turns to William and smiles at him, describing it as a feminine gesture that suggests Kate feels comfortable with William and protected by him. On another engagement, the couple laughed together, and “the energy” was there for everyone to see. He commented that William looked relaxed, and Kate had a “bright smile” as they enjoyed the day together.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Prince William
    Rachel Burchfield
    Rachel Burchfield
    Social Links Navigation
    Senior Celebrity and Royals Editor

    Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more. 

    Latest in Royals
    Queen Elizabeth, Princess Diana (1961 - 1997) and Prince Charles at Victoria Station, London, where they will welcome a state delegation from Nigeria, March 1989.
    Royals Why Queen Elizabeth "Was Furious" With Princess Diana
    King Charles wearing a crown at his coronation
    Royals Royal Fans Help "Fix" an "Embarrassing" King Charles Mistake
     
     
    Princess Charlotte, Prince Louis, Prince George, Prince William, and Princess Kate in Scotland on August 1, 2026
    Royals How Kate and William Have "Chosen Schools" for Their Kids
    Queen Elizabeth II and Prince Philip attend the launch of The Queen's Baton Relay for the XXI Commonwealth Games at Buckingham Palace on March 13, 2017
    Royals Queen Elizabeth Greeted Prince Philip "Wearing a False Beard"
     
     
    Latest in News
    Jennifer Lopez wears a brown leotard with rare Nike sneakers, embracing Hailey Bieber's jelly shoe sneaker hybrid trend.
    Celebrity Style Jennifer Lopez Is Embracing the Jelly Shoe Hybrid Trend
    Michelle Obama was spotted attending Celine Dion’s concert in Paris, where she made a stylish appearance in a Diotima dress and carried a Liffner bag
    Celebrity Style Michelle Obama Hops on Fall 2026's Suede Bag Trend
     
     
    Queen Elizabeth, Princess Diana (1961 - 1997) and Prince Charles at Victoria Station, London, where they will welcome a state delegation from Nigeria, March 1989.
    Royals Why Queen Elizabeth "Was Furious" With Princess Diana
    King Charles wearing a crown at his coronation
    Royals Royal Fans Help "Fix" an "Embarrassing" King Charles Mistake
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.