Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • The Stan Smith Revival
    • New Books
    • Postpartum Texts
    • Life In Plastic
    • Blurred Blush
    1. Culture

    Check This Out: Your Own Personal Music Video

    Arcade Fires new video for We Used to Wait uses Google maps to customize the user experience.

    By Megan Diamondstein
    Published 31 August 2010 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Arcade Fire's new video for "We Used to Wait" (from the album The Suburbs) is all about childhood nostalgia. Director Chris Milk employed Google maps and HTML5 technology in order to let fans to get in touch with their own upbringings. Users are prompted to enter the address of their childhood homes, at which point a the computer screen is stormed with a handful of smaller windows, each one synced up to the song's rhythm. Coming from one who grew up in your standard middle-class enclave, this is something to behold: The song's somber tones are enlivened by satellite views of in-ground pools and SUVs. Truly, the video is a stand-alone interactive experience.

    Arcade Fire's already proven it's the band to watch and set on repeat: The group sold 156,000 copies of The Suburbs in the first week of its release. And lest we forget, Terry Gilliam just directed a live stream of its show at New York's Madison Square Garden for YouTube. With yesterday's video release, Arcade Fire is topping the indie charts, and all of our personal playlists.

    Try out the video for yourself at The Wilderness Downtown.

    Latest Videos FromMarie Claire
    Watch full video here:
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Megan Diamondstein
    Latest in Culture
    Taylor Townsend's best outfits at the 2026 US Open
    Celebrity Style Taylor Townsend on the "Message" Behind Her On-Court Outfits at the 2026 US Open
    A group of women wear yellow jerseys while posing in a baseball dugout, in the TV series 'Slo Pitch.'
    TV shows Looking for a Sapphic Sports-Romance? Here's How to Watch 'Slo Pitch' This Fall
     
     
    Naomi Osaka wore a custom KidSuper coat at the 2026 US Open
    Celebrity Style Naomi Osaka Takes Her Final Bow at the US Open in the Coolest KidSuper Coat
    Lili Reinhart pays tribute to Kate Hudson's yellow dress in How to Lose a Guy in 10 Days while promoting The Love Hypothesis, she is a woman with blonde hair
    Celebrity Style Lili Reinhart Recreates Rom-Com History in Kate Hudson's Gown
     
     
    Latest in News
    Princess Anne wearing a black coat and brooch
    Royals Princess Anne Brings Back a Nearly 60-Year-Old Brooch For King Harald's Funeral
    Crown Princess Ingrid Alexandra wearing black and a veil at King Harald's funeral
    Royals Norwegian Royals Choose Gems That Speak "The Language of Royal Mourning"
     
     
    Marius Borg Hoiby wearing a suit at King Harald's funeral
    Royals Marius Borg Høiby Leaves House Arrest for King Harald's Funeral
    Selena Gomez styled a double-leather look from Khaite for one of her first Fall 2026 outfits
    Celebrity Style Selena Gomez's Favorite Double-Leather Outfit Formula Returns in Time For Fall
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.