Flag Football Star Diana Flores on the Collective Power of Women's Sports

"I bet if you see a female athlete succeed, you're going to cheer with her."

Diana Flores sits onstage at Marie Claire's power play event wearing a sweater over her shoulders
(Image credit: Ralphy Ramos)

Flag football player Diana Flores's résumé is filled with athletic milestones, from becoming the youngest-ever player to compete in an international tournament for her sport (at age 16), to clinching Under Armour's first-ever ambassador spot for a flag football player (at age 26). She's competed in four World Cups and a World Games; her trophy case at home contains gold, silver, and bronze medals. She would be the last to say she reached these heights in her sport all on her own.

In conversation with Under Armour Chief Communications Officer Amanda Miller at Marie Claire's Power Play event, Flores credited each and every accomplishment to two groups of women who inspire her: the ones who break gender barriers in sports by playing with her now, and the ones who could follow her example in the future. (Okay, discipline has also played a role.)

"The thing I love the most is that you can feel this sense of sorority between all the athletes, [all from] different countries, no matter your sport," Flores said. "I bet if you see a female athlete succeed, you're going to cheer with her. And that's what it's all about."

Amanda Miller and Diana Flores onstage at the Marie Claire Power Play event

Amanda Miller and Diana Flores spoke to guests at Power Play about ambition in sports, and how it manifests in Flores's career.

(Image credit: Ralphy Ramos)

Flores has been as devoted to championing gender parity in flag football as training for her own games. Flag football is at an exciting juncture, she noted: More than 200 million athletes currently play it across one hundred countries, and it will be included in Olympics for the first time at the Summer 2028 Games.

Still, flag football isn't a professional sport—meaning athletes are not paid for playing. Instead, they make a living outside of the arena while devoting countless hours to practicing and competing for free. "You actually pay to play, and you actually pay to represent your country, and you actually give from your pocket your time, everything, to do what you love," Flores said. "You have to be ten things at the same time, which makes, I feel, every accomplishment and every goal and every journey more to admire."

Amanda Miller and Diana Flores onstage at Marie Claire's Power Play

"Everything we're working for has a bigger purpose," Flores told Miller. "It is not for us. It's for the girls that are coming behind us."

(Image credit: Ralphy Ramos)

With every game and every major opportunity (like, say, a role with a massive athleticwear brand), Flores hopes to unlock new pathways for up-and-coming players—as well as that official, professional sport status.

When she found the sport at age eight, Flores had to train with teenagers because there wasn't an outlet to practice for her own age group. Now, she gets to be the example she didn't have on an international scale growing up. (And, she pays it forward by hosting training camps for young girls.)

"Everything we're working for has a bigger purpose," she said, "that it is not for us. It's for the girls that are coming behind us." Building a more equitable arena really is a team sport.

Shop Diana Flores and Amanda Miller's favorite Under Armour picks below.

Shop Diana Flores's Under Armour Picks

Shop Amanda Miller's Under Armour Picks

Halie LeSavage
Senior News Editor (Fashion & Beauty)

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders including stylist Alison Bornstein and J.Crew womenswear creative director Olympia Gayot, to breaking news stories on noteworthy brand collaborations and beauty launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what trends—like the rise of doll-like Mary Janes or TikTok’s 75 Hard Style Challenge—can say about culture writ large. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. Halie has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self-Checkout to provide shopping recommendations. In 2022, she was awarded the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.