
No one knows exactly what's going to happen in those crucial 20 minutes, but who cares, now that we can take in every bed-pounce and pancake-making (opens in new tab) dance break (opens in new tab) on 72-feet-tall screens plus surround sound?
To the delight of those who are, uh, "cray for Fifty Shades of Grey," the movie will show at 75 venues across the U.S. on Feb. 13, IMAX Entertainment CEO Greg Foster told investors Monday, Deadline reports (opens in new tab).
"We're doing it literally at the last moment," Foster said. "We'll be part of it and get some of the walk-up business." Translation: He wants a piece of that $60-million-opening-weekend (opens in new tab) action. Understandable.
Meanwhile, folks in the Bible Belt are hitting up Fandango (opens in new tab) like mad, and the U.K. equivalent of Home Depot is battening down the hatches (opens in new tab) for surges in sales of rope, cable ties, and tape—hey, wasn't that from this scene (opens in new tab)? Christian Grey has never been so relevant as right this minute, when normally sane people the world over clutch their hard-won presale tickets and whisper, "What are you doing to me?" You know, like in the trailer:
(This is also the part where we thank the heavens above and industry execs for taking out that tampon scene (opens in new tab). That is NOT something we need to see all up close and personal.)
You should also check out:
There's an Alternate 'Fifty Shades' Ending You're Not Going to See, and It's Causing Quite the Stir (opens in new tab)
Here's How Much Sex Will Actually Be in 'Fifty Shades of Grey' (opens in new tab)
Just Try Not to Laugh When Christian Grey Says "Playroom" in This 'Fifty Shades' Scene (opens in new tab)
Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
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